Senior Partner Marketing Manager

Summary

Join Employment Hero, a fast-growing SaaS unicorn, as our Senior Partner Marketing Manager in the UK! You will be responsible for elevating our partner program by acquiring partners, building a strong referral pipeline, and executing impactful marketing campaigns. This role requires collaboration with internal and external teams to achieve growth objectives. The ideal candidate possesses extensive partner channel growth experience, excels in communication, and is highly analytical. You will develop and implement go-to-market strategies, manage partner relationships, and report on performance. This is a remote-first position offering a dynamic and rewarding work environment.

Requirements

• Be comfortable working with partners directly and being a positive and outgoing face of Employment Hero for our partners
• Have 8+ years of relevant partner marketing experience, ideally within a fast-paced, B2B industry (tech, SaaS, and startups a plus)
• Have proven experience growing a partner channel through marketing activities (paid social & search, brand building, events, co-marketing, community building, etc.) and working with a range of partners from new to established
• Have hands-on experience with marketing tools and CRM management platforms, especially Marketo and Salesforce
• Have a highly analytical and metrics-orientated approach to marketing
• Possess excellent written and verbal communication skills, organisational skills and have high attention to detail
• Have experience running events like large conference and tradeshow booths, roundtables, webinars, etc
• Be comfortable testing and iterating on campaigns and running A/B tests
• Have analytical skills and be data-driven in your thinking, and be proficient in reporting campaign effectiveness
• Be a creative problem solver and critical thinker, with great attention to detail
• Be degree qualified in marketing or a related field (desired)
• Be comfortable and confident surfacing opportunities, explaining your ideas, taking briefs, and participating in brainstorming sessions
• Be able to work independently in a “remote first” work environment and to agreed deadlines
• Have excellent xfn communication and stakeholder management skills

Responsibilities

• Develop and execute a comprehensive go-to-market (GTM) strategy in collaboration with the Partnerships Team, aimed at achieving their objectives, including new partner acquisition and generating partner-qualified leads
• Deliver impactful GTM materials such as live and digital events, tradeshows (both owned and third-party), digital content (e.g., blogs, guides, webinars), joint marketing assets, case studies, and tailored onboarding experiences
• Craft tailored marketing strategies for different partner verticals by understanding our ideal partner profile, refining messaging, and identifying strategies that drive growth and deliver on key objectives
• Design and execute co-branded campaigns with partners to drive awareness, leads, and revenue
• Manage and nurture the UK partner community through our digital partner community platform, fostering engagement and collaboration
• Provide tools, resources, and training to ensure partners effectively promote the company’s products
• Empower partners with resources and assets to effectively communicate the value of Employment Hero to their prospects, enabling their success
• Support partner onboarding processes with tailored marketing materials and kick-off campaigns
• Champion the voice of the partners within the marketing team to ensure alignment across the organisation, maximising impact and fostering a partner-first approach
• Report on partner marketing performance in Quarterly Business Reviews, showcasing key wins, insights, and measurable business impact
• Focus on high-impact, strategic initiatives by rigorously prioritising activities that will drive the fastest growth and most significant outcomes for the Partner Programme, while maintaining budget efficiency

Preferred Qualifications

• Have experience working with key verticals like Accountancy and Bookkeeping firms, HR Consultants and IT Resellers
• Be willing to take ownership and be in the driver’s seat

Benefits

• A generous budget for your home office
• Cutting-edge tools and technology
• Reward and recognition programs - because great work should be recognised and rewarded
• Learning and development (including an external study policy, live monthly professional development classrooms, and premium online learning content)
• Employee Share Option Program: be an owner of Employment Hero
• Annual Global Gathering - so far we've been to Thailand, Vietnam, Bali and are excited to meet in Dubai in 2025