Senior Partner Marketing Manager

Summary

Join Sinch as a Senior Partner Marketing Manager and play a critical role in driving growth by expanding our partner community and delivering impactful co-branded events and programs. This high-visibility role involves developing and scaling partner marketing initiatives and event strategy, directly influencing revenue growth and partner engagement in North America. You will be responsible for partner acquisition, engagement, content creation, and campaign execution. Success is measured by pipeline growth, partner-sourced revenue, and engagement. The ideal candidate possesses extensive experience in partner marketing within SaaS or B2B organizations, a proven track record of success, and strong analytical and communication skills. Sinch offers a comprehensive benefits package including health insurance, retirement plans, paid time off, flexible remote work, parental leave, and more.

Requirements

• 6+ years of experience in partner marketing or a related role within SaaS or B2B organizations
• Proven success in launching and scaling B2B partner engagement and event marketing programs that drive measurable revenue impact
• Strong ability to build relationships and influence cross-functional teams, partners, and stakeholders across all levels
• Experience in developing and executing co-marketing campaigns that align with partner and company goals
• Expertise in event strategy, planning, and execution, including trade shows, webinars, and industry conferences
• Strong analytical mindset, with the ability to track and measure marketing performance, optimize programs, and demonstrate ROI
• Exceptional communication and presentation skills, with experience engaging senior executives and partners
• Ability to thrive in a fast-paced, dynamic environment, quickly adapting to new business priorities and market changes
• Bachelor’s degree in marketing, business, communications, or a related field

Responsibilities

• Develop and Execute ABM campaigns in partnership with the demand team targeting building of pipeline for onboarding new agencies and systems integrators
• Work closely with Partner Managers to educate and empower partners with marketing materials, joint messaging, and training programs to enhance their excitement in Sinch solutions and ability to sell
• Create compelling marketing content, case studies, and sales enablement tools that resonate with partners and their customers in partnership with regional customer marketing team and the global partner team
• Lead and execute co-branded marketing campaigns with select partners to drive partner-sourced revenue. This may include demand generation, digital advertising, speaking engagements, webinars, and email marketing
• Set up and track total partner-influenced pipeline ($X in influenced deals per quarter); % increase in partner-sourced revenue YoY; Partner engagement trends over time (active vs. inactive partners); ROI of partner marketing initiatives (budget vs. revenue impact)

Preferred Qualifications

MBA

Benefits

• Comprehensive market competitive medical, dental, and vision plans
• A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants
• Free virtual counseling resources through our global Employee Assistance Program
• Roth and Pre-tax 401(k) options including an employer match for all participants
• Generous paid time off program
• Paid parental leave and family planning support
• Flexible remote work offerings
• Paid time off to support a volunteer program of your choice
• Bonus