Senior PPC Specialist

Summary

Join CoinsPaid, a leading crypto payment solutions provider, as a skilled Traffic Manager/PPC Specialist. You will manage and optimize paid advertising campaigns across various platforms, including Google, LinkedIn, Meta, and others. This role requires 3+ years of experience in PPC, strong analytical skills, proficiency in various PPC platforms and analytics tools, and excellent copywriting abilities. You will collaborate with other marketing team members and contribute to the company's continued growth in the crypto industry. CoinsPaid offers a remote-first work environment with a passionate team and numerous awards and recognitions. The company is rapidly expanding and provides opportunities for professional development within a dynamic international setting.

Requirements

• Proven experience (3+ years) as a PPC Specialist or Traffic Manager (better if you have experience in a B2B or SaaS environment)
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Proficiency in PPC platforms such as Google Ads, Bing Ads, and social media advertising tools
• Experience with analytics tools like Google Analytics, Looker Studio
• Excellent copywriting skills for creating effective ad copy
• Proficient in data analysis and reporting
• English B2+

Responsibilities

• Develop, implement, and manage PPC campaigns across multiple platforms, including Google, Linkedin, Meta, Reddit, X, Bing, and Programmatic networks
• Collaborate on keyword research with SEO specialist and implement effective targeting strategies
• Monitor campaign performance, analyze data, and provide regular reports on key metrics
• Optimize campaigns to improve ROI, CPL, click-through rates, and conversion rates
• Manage advertising budgets and adjust bids to maximize performance
• Work with counterparties to establish efficient performance of paid campaigns
• Closely collaborate with the pre-sale and sales departments to ensure smooth lead processing and to adjust campaign settings based on actual feedback
• Collaborate with other marketing team members to sync strategies across all channels (you will work with both campaign types: lead generation and brand awareness)

Preferred Qualifications

• Good communication and presentation skills
• Strong attention to detail and organizational abilities
• Ability to work independently and as part of a team
• Creative problem-solving skills and adaptability to changing market trends
• Passion for digital marketing and staying current with industry developments

Benefits

• To become a part of this solid team, passionate about their jobs and the crypto industry as a whole
• To feel a great team spirit and meet people supporting each other's growth and development
• To become a part of a rapidly developing international company and a crypto payments leader
• Remote-first company with employees working from 30+ countries around the world