Senior Product Manager

Summary

Join Later as a Senior Product Manager and lead the Mavely Creator Apps product to become the industry-leading platform for creators. You will define and execute the product strategy, manage the entire product lifecycle, and collaborate with cross-functional teams. This role requires a proven track record of driving high-impact products and strong experience in Agile methodologies. You will leverage data and user feedback to make informed product decisions and work towards ambitious engagement and revenue targets. The ideal candidate possesses strong analytical, communication, and collaboration skills. Later offers a competitive salary and benefits package.

Requirements

• 7-9 years of Product Management experience in a similar role, preferably within creator platforms, social media, influencer marketing, or e-commerce
• Proven track record of driving high-impact products to achieve strong user engagement and revenue growth
• Experience leading a product through the entire development lifecycle, including requirements gathering, UX design, technical design, development, testing, and launch
• Demonstrated expertise in Agile methodologies and sprint management, with the ability to adapt to changing priorities and guide cross-functional teams
• Strong analytical skills, with the ability to leverage data and user feedback to make informed product decisions
• Excellent communication and collaboration skills; able to work effectively with cross-functional teams and engage with executives and key stakeholders

Responsibilities

• Define and execute the product strategy for Mavely Creator Apps, aligned with the company’s vision to make it the #1 choice for creators
• Work with the VP of Product to set ambitious engagement and revenue targets, ensuring the product meets the daily active creator goal of high daily active creators and increasing earnings per hour on average
• Act as the primary thought leader and SME for the product, staying current on industry trends and the competitive landscape to drive innovation and differentiation
• Lead the entire sprint lifecycle, from Product Requirements Definition through to General Availability, ensuring timely and high-quality releases
• Collaborate with UX, Engineering, and Data Science teams to develop and deliver product features that enhance creator earnings and engagement
• Oversee sprint planning, standups, retrospectives, and other Agile rituals, ensuring smooth and efficient workflows
• Continuously prioritize the product roadmap and backlog to align with company goals and user needs
• Work closely with cross-functional teams, including Product Marketing, Engineering, Data Science, and Finance, to ensure all stakeholders are aligned on the product vision and progress
• Partner with the Product Marketing team to develop a go-to-market strategy that promotes new features and engages existing users
• Communicate product updates, roadmaps, and insights to executive leadership and other key stakeholders
• Conduct ongoing user research and engage directly with creators to understand their needs, pain points, and behaviors
• Define key performance indicators (KPIs) to measure the product’s success and drive data-informed decisions
• Use data analytics and A/B testing to validate feature impact and continuously improve user experience and engagement
• Develop a comprehensive product roadmap with a focus on delivering impactful features, including smart search, personalized recommendations, and AI-driven content generation
• Prioritize features based on user feedback, business goals, and the overall vision for "Game Over"
• Collaborate with the engineering team to ensure features are technically feasible and can be delivered within the planned timeline
• Drive the vision of Mavely Creator Apps to become the industry-leading platform for creators, with AI-powered recommendation engines, next-best-actions, and generative content AI
• Ensure the app provides creators with a seamless, high-value experience that boosts daily earnings and engagement
• Work towards achieving the ultimate goal of daily active users and earnings per hour spent on the app

Preferred Qualifications

• Experience with AI and recommendation systems is a plus, particularly in implementing AI-driven features like predictive recommendations, generative content, and smart search
• Passion for the creator economy and a deep understanding of the needs, behaviors, and motivations of influencers and creators

Benefits

• Salary Range: $130,00 - $150,000 base salary + bonus
• Stock options
• Various benefits plans
• Remote work options for select positions