Senior Product Manager

Summary

Join Verona Pharma as a Senior Product Manager, Omnichannel Operations and lead the development and execution of innovative omnichannel marketing strategies. You will collaborate with cross-functional teams, leverage cutting-edge marketing technologies, and drive operational excellence. This role requires a deep understanding of digital marketing tactics and experience leading delivery teams. The position offers remote work flexibility and competitive benefits. Verona Pharma is committed to transforming the lives of patients with chronic respiratory diseases, and this role offers the opportunity to make a significant impact.

Requirements

• Undergraduate degree
• 7+ years of digital marketing experience in healthcare
• 4+ years experience in a similar pharmaceutical or biotech omnichannel role
• Deep understanding of digital marketing tactics, digital channels, web strategy, customer engagement journeys, media (paid, social, SEO/SEM) and the technology platforms that enable them
• Experience leading delivery teams, including vendor management, planning, budgeting and forecasting
• Local presence in the Raleigh/Durham/Chapel Hill area for periodic in-person collaboration, training, and important team meetings

Responsibilities

• Design and implement an omnichannel marketing strategy aligned with Verona Pharma’s business goals, emphasizing personalized, compliant, and impactful campaigns to engage healthcare professionals and patients
• Oversee the end-to-end execution of email campaigns, ensuring cohesive messaging, regulatory compliance (e.g., HIPAA, GDPR, CAN-SPAM), and collaboration with cross-functional teams
• Ensure seamless customer experiences by aligning strategies across digital, social media, web, and mobile channels to enhance the overall customer journey and brand presence
• Optimize the use of marketing platforms and tools to improve functionality and campaign performance, ensuring integration with other systems for a unified view of customer interactions
• Drive initiatives to enhance scalability, streamline processes, and foster continuous improvement for maximum marketing impact
• Establish data-driven best practices, leveraging industry trends to ensure effective and innovative marketing strategies
• Partner with analytics teams to evaluate performance metrics (e.g., reach, engagement, ROI) and use insights to optimize campaigns and refine digital strategies
• Mentor and manage external marketing partners, fostering collaboration, engagement, and a high-performance culture

Preferred Qualifications

MBA

Benefits

• Remote work flexibility for a better work-life balance
• Competitive benefits, including generous PTO and comprehensive health plans