Senior Product Manager, Growth

Summary

Join Niche as a Senior Product Manager for Growth and shape the future of school search. You will drive top-of-funnel conversion across web and mobile, maximize the value of our offerings to students and families, and deliver an incredible first-time user experience. Lead your cross-functional team to combine data, research insights, business goals, and customer needs into a product vision. We are a growing company offering the opportunity to own a lot of scope and lead your surface area to address real problems. You will play a role in helping us decide how to scale our processes and adopt or build new capabilities such as product analytics tools. If you’re looking for a mission-driven organization with a lot of ownership and room to operate, this is the place for you.

Requirements

• 5+ years of product management experience across web and mobile, with 2+ years focused on growth, experimentation, or acquisition
• Proven success in driving measurable user and revenue growth through product changes and experiments, including lifecycle marketing touch points
• Strong data analysis and synthesis skills, analytical mindset
• Familiar with SQL and analytics tools like Google Analytics 4 and Snowflake
• Experience designing and interpreting A/B tests and growth experiments
• Scrappy, collaborative, and biased for action, able to move quickly and willing to learn new tools or flex into analyst work in order to unblock the team
• Curious, user-focused, and energized by solving hard problems in creative ways
• Clear and concise communicator, able to rally a team around a shared vision and plan
• Comfortable working in dynamic environments with shifting priorities and ambiguous problem spaces

Responsibilities

• Lead the end-to-end product development lifecycle for growth initiatives on web and mobile, from problem discovery to successful rollout and iteration
• Develop and execute a high-volume experimentation roadmap focused on improving acquisition and activation for total registrations and registration conversion
• Partner closely with Product Design, Marketing, Data, UX Research and Engineering to identify and validate new growth opportunities
• Work with your cross-functional team leads in Design and Engineering to define and scope solutions, balancing speed, scalability, and value for users
• Analyze product performance metrics, user behavior, and A/B test results to inform strategy and evidence-based decisions
• Define clear success metrics and ensure ongoing measurement and reporting for all initiatives
• Collaborate across the product organization to ensure a unified user journey
• Own the backlog of delivery and discovery work, refining priorities based on new information, insights and learning
• Communicate roadmap updates, insights, and progress to stakeholders and leadership
• Stay on top of growth trends, tools, and strategies to bring fresh, innovative ideas to the team
• Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
• Meet and get familiar with your cross-functional team, understand the current state of the top-of-funnel user experience
• Understand the company mission and vision, business model, workflows and ways of working across the Product organization
• Shadow product management team members to learn more about how we collaborate with other areas of the business and how your role fits with external stakeholders and teams
• Understand our student web and mobile registration flows across the platforms and how they translate to business value
• Assume the role of Product Owner on your product team, lead team meetings and move work through the product development process
• Analyze key user and business metrics and monitor results of various releases, begin to surface new opportunities with your product team and lifecycle marketing partners
• Own the product backlog, run experiments, introduce new features and drive conversion
• Analyze and report on team metrics across the company; turn analysis into actionable next steps and enhancements
• Deeper understanding of the tech stack and an ability to work and communicate effectively with developers on the team
• Deep knowledge of all aspects of the product surface area you manage and how they deliver on the company strategy, drive impact to company objectives
• Use research insights and data to inform decision making, overall product and business strategy
• Set the long-term vision and strategy for your area; help with expanding Niche product offerings across teams and surface areas

Preferred Qualifications

Experience with multi-sided marketplaces, products for Gen Z/Alpha, or product experiences that are heavy on content and data

Benefits

• Our national target base salary range is $133,000-$165,000, plus participation in our Annual Bonus and Stock Option Program
• Base compensation will be commensurate with experience and skills
• At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package
• This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being
• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match