Senior Product Marketing Manager

Summary

Join ASAPP as a Senior Product Marketing Manager (PMM) and act as the bridge between Product, Technology, and Go-To-Market (GTM) teams. You will own the positioning, communication, and market launch of our AI products. This role demands proactive leadership, driving timelines, influencing roadmaps, and ensuring impactful product initiatives. You will translate complex technology into compelling narratives and orchestrate GTM execution. The ideal candidate possesses a strong background in enterprise technology product marketing and a proven ability to lead successful GTM initiatives. A competitive salary of $150,000 - $170,000 per year is offered, along with a performance bonus and equity plan eligibility for sales-related positions.

Requirements

• Proactive & Execution-Focused – You set deadlines, align teams, and drive projects forward—never waiting to be told what to do
• A Strategic Translator – You make complex AI technology accessible, ensuring our GTM teams understand and articulate our value
• A True Cross-Functional Partner – You thrive in the space between Product, Engineering, and GTM, ensuring nothing gets lost in translation
• An Enterprise PMM Expert – You’ve built and executed PMM strategies for complex enterprise technology. AI and CX experience is a plus
• 5+ years of experience in product marketing (or equivalent) in B2B enterprise technology
• Proven track record of leading GTM initiatives with clear execution timelines
• Strong storytelling, messaging, and positioning skills
• Experience building sales enablement programs that drive revenue impact
• Ability to drive cross-functional alignment between Product, Engineering, Sales, and Marketing
• Strong bias for action—comfortable making decisions and driving outcomes in a fast-moving environment

Responsibilities

• Own & Drive Messaging & Positioning – Develop crisp, compelling messaging that articulates the value of our AI products, grounded in customer pain points and market trends
• Be the Bridge Between Product, Tech, & GTM – Work hand-in-hand with Product and Engineering to deeply understand our roadmap, translate technical capabilities into customer value, and ensure GTM teams are set up for success
• Operationalize Sales Enablement – Equip sales teams with the tools they need—pitch decks, battle cards, competitive insights, and talk tracks—delivered on time and tailored for impact
• Lead Proactive, Timeline-Driven Launches – Define go-to-market strategies for new products and features, aligning stakeholders, driving execution, and ensuring every launch hits the market with precision
• Fuel Content Creation – Develop product collateral, case studies, whitepapers, and thought leadership assets that strengthen our market presence and accelerate sales cycles
• Be Market & Customer Obsessed – Stay ahead of competitive trends, customer needs, and industry shifts, ensuring our positioning remains sharp and differentiated

Benefits

• $150,000 - $170,000 a year
• For Sales related positions: this compensation includes a performance bonus, and eligibility to participate in ASAPP's equity plan