Senior Product Marketing Manager

Summary

Join Fireblocks' product marketing team as a Senior Product Marketing Manager to drive adoption and shape markets for Treasury Management, Wallets, and Tokenization solutions. You will define positioning, lead go-to-market strategies, and collaborate cross-functionally. This role requires crafting compelling value propositions, enabling global sales teams, creating high-quality content, and leading product launches. You will also represent Fireblocks at industry events and measure performance. The position is remote within the U.S. Eastern or Central Time zones. A reasonable base salary range is $145,000 to $190,000, with additional compensation components.

Requirements

• 7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries
• Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem
• Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves
• Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem
• Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution
• Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence
• Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives
• Analytical Mindset: Ability to define success metrics and translate data into actionable insights
• Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation

Responsibilities

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies
• Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact
• Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact

Benefits

• A reasonable base salary range estimate for this position is $145,000 to $190,000
• The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits