Senior Product Marketing Manager - Competitive Intelligence

Summary

Join Paddle, a Merchant of Record for digital product companies, as a Product Marketing Manager - Compete. Lead the competitor motion, from intelligence gathering to crafting narratives and campaigns to outmaneuver competitors. Collaborate with various teams to equip the field and drive takedown campaigns. This role directly impacts pipeline velocity and market ownership. Responsibilities include building a compete program, monitoring competitor moves, maintaining battlecards, running debriefs, designing and launching campaigns, conducting win/loss analysis, arming GTM enablement, shaping positioning, and influencing roadmap decisions. The ideal candidate possesses 4+ years of experience in product marketing, competitive intelligence, or GTM strategy in high-growth B2B SaaS. Paddle offers a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare, well-being initiatives, unlimited holidays, enhanced parental leave, and a learning fund.

Requirements

• 4+ years in product marketing, competitive intelligence, or GTM strategy roles in high-growth B2B SaaS
• Proven experience with win/loss analysis, competitor research, and sales enablement
• Strong storytelling and content creation skills, decks, docs, campaigns, and enablement tools
• Bias for action: you're curious, commercially savvy, and thrive in fast-paced, high-stakes environments
• You can balance short-term GTM firepower with long-term strategic insight, and you're not afraid to make bold calls

Responsibilities

• Build and run a high-impact compete program that track key players and emerging threats
• Monitor competitor moves across product, pricing, GTM, and narrative. Translating noise into actionable signal
• Maintain always-on battlecards, teardowns and segment-specific insights that keep us two steps ahead
• Run competitive debriefs, and brief execs and frontline teams on strategic threats and opportunities
• Partner with Revenue Marketing to design and launch compete-first campaigns
• Influence messaging, content, and targeting for competitive switch, win-back, and disrupt plays
• Create frameworks to scale compete activation across channels, from outbound cadences to demand gen tactics
• Build a closed-loop win/loss program to diagnose competitive friction points across the funnel
• Turn qualitative and quantitative data into strategic insights that inform GTM, positioning, and product roadmap
• Work with RevOps to track competitive pressure across pipeline and ARR
• Arm GTM Enablement to train Sales, SDRs, CS, and other frontline teams on how to dismantle competitor value props and handle objections with confidence
• Deliver play-ready narratives that help the team drive urgency, differentiation, and control the conversation
• Build a compete culture where every team member feels confident going head-to-head
• Shape and evolve our positioning to double down on our strengths and expose competitor weaknesses
• Partner with wider PMM and Brand teams to ensure our messaging lands clean and hard across all GTM touchpoints
• Influence roadmap decisions by surfacing competitor blind spots and opportunity gaps

Benefits

• Attractive salaries
• Stock options
• Retirement plans
• Private healthcare
• Well-being initiatives
• Unlimited holidays
• Enhanced parental leave
• Annual learning fund
• Regular internal and external training