Senior Product Marketing Manager

Summary

Join Tekmetric as a Senior Product Marketing Manager and become the first dedicated product marketer on a high-performing team. You will own the go-to-market strategy, translating deep customer understanding into compelling value. Responsibilities include crafting messaging, building content and tools, engaging with customers, executing release communication, and tracking performance. This role requires 7+ years in B2B SaaS product marketing, proven success in product launches, strong communication and analytical skills, and a bias for action. The ideal candidate is customer-obsessed, vertically experienced, and comfortable working in a fast-paced environment. Tekmetric offers a remote work option, competitive salary, generous PTO, comprehensive health benefits, retirement plan, life insurance, wellness programs, and professional development opportunities.

Requirements

• 7+ years in B2B SaaS product marketing (vertical SaaS strongly preferred)
• Proven track record of leading product launches and building go-to-market programs
• Deep customer empathy and curiosity — you know how to uncover what makes users tick
• Clear, concise communicator with strong storytelling and content skills
• Data-driven and analytical mindset — you rely on insights to guide decisions, measure impact, and optimize strategies
• A bias for action and a high degree of autonomy — comfortable with ambiguity and energized by building the product marketing function from the ground up, creating the playbook as you go
• Comfortable traveling to observe customers in action, attend events, and stay close to the customer

Responsibilities

• Own go-to-market campaigns from planning to execution, working across Product, Sales, CS, and Demand Gen
• Craft clear, differentiated, customer-centric messaging that evolves with our expanding platform
• Build scalable content and tools to support SDRs, AEs, and CS — from one-pagers to pitch decks
• Spend time with customers and users — in person and virtually — to understand pain points, workflows, and behaviors
• Own and execute the release communication strategy for product updates, including blog posts, quarterly roadmap updates and product webinars
• Track performance, competitors, and industry trends to inform go-to-market strategy and commercial focus
• Act as the primary bridge between the Product organization and all go-to-market teams. You will ensure lock-step alignment on product value, roadmap and launch readiness

Preferred Qualifications

Passionate about the auto repair industry

Benefits

• Enjoy the flexibility of remote work
• Competitive base salaries that reflect your value
• Generous Paid Time Off, because we know you do your best work when you're well-rested
• Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones
• Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families
• Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp
• 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further
• Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind
• Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best
• After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you
• Keep growing with support for continuing education - we’re invested in your development