Senior Product Marketing Manager

Summary

Join Deel, a leading international payroll and compliance company, as a Senior Enterprise Product Marketing Manager. This pivotal role will focus on driving enterprise go-to-market (GTM) strategy. You will develop and refine positioning and messaging for enterprise audiences, design and implement ABM strategies, and collaborate with sales and product teams. Success in this role requires proven experience in enterprise account product marketing and ABM program execution. You will track campaign performance, optimize the buyer journey, and stay informed on industry trends. Deel offers competitive pay, benefits, and perks, including remote work flexibility and stock grant opportunities.

Requirements

• 5+ years of product marketing experience for enterprise accounts, with demonstrated success in designing and executing multi-channel ABM programs
• Ability to craft compelling, customer-centric narratives and value propositions that resonate with enterprise decision-makers
• Strong analytical skills, with experience in tracking and optimizing marketing performance through data-driven insights
• Exceptional collaboration skills with a track record of partnering with Sales to build GTM strategies that enable pipeline growth and win rates
• Thrives in fast-paced, dynamic environments and can manage multiple initiatives with a proactive, problem-solving mindset

Responsibilities

• Develop and refine differentiated positioning, messaging, and value propositions tailored to enterprise audiences across key verticals and geographies
• Own the design and implementation of multi-channel ABM strategies targeting high-value enterprise accounts, aligning with Sales and Growth teams to personalize campaigns, landing pages and emails based on account-specific insights
• Design cross-sell and up-sell campaigns aimed at expanding Deel’s footprint within existing enterprise accounts by promoting relevant products and use cases across decision-making units
• Partner closely with Product Management, Sales, and Growth teams to ensure that GTM strategies align with the enterprise roadmap and market needs
• Track and analyze the performance of ABM campaigns and product marketing initiatives, using KPIs such as engagement, pipeline growth, and conversion rates to optimize outcomes
• Identify opportunities to improve the digital experience for enterprise prospects, using personalized CTAs, messaging, and visuals across the entire buyer’s journey
• Stay informed of industry trends, competitor strategies, and customer needs to inform Deel’s competitive positioning and thought leadership

Preferred Qualifications

Familiarity with HR, payroll, or compliance technology

Benefits

• Provided computer equipment tailored to your role
• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including WeWork access where available