Senior Product Marketing Manager

Summary

Join Abnormal Security as a Senior Product Marketing Manager and contribute to the company's success by crafting compelling messaging and positioning for its cybersecurity products. You will be responsible for launching new product lines, driving demand and pipeline, supporting feature updates, developing content, conducting customer research, enabling sales teams, and serving as a subject matter expert in the email security market. This role requires a strong understanding of the cybersecurity landscape and proven experience in product marketing within a B2B SaaS environment.

Requirements

• 5 years of experience in sales or marketing at a B2B SaaS cybersecurity company, with 3 years in product marketing
• Written samples of external-facing content for cybersecurity buyers
• Experience running product launches in a high velocity environment
• Strong technical curiosity with past examples of explaining complex technical concepts to buyers
• Excellent written and verbal communication skills
• Strategic thinker who is able to get to work quickly and execute independently
• Ability to effectively influence both internal and external stakeholders across all levels of the organization
• Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
• A passion for Abnormal's mission and the success of our customers, partners, and community

Responsibilities

• Create compelling, differentiated messaging and positioning
• Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels
• Work across marketing team to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey
• Support incremental updates and feature launches throughout the year with end-to-end launch strategy
• Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs and more to execute communication strategies and accelerate the buyer’s journey
• Conduct customer research to understand needs and requirements
• Enable our sales teams and channel partners on the joint solution and the value proposition
• Be a speaker externally

Preferred Qualifications

• Enjoys public speaking and evangelizing cybersecurity topics
• Experience with defining GTM strategies at growth-phase cybersecurity companies

Benefits

• Bonus
• Restricted stock units (RSUs)
• Health insurance
• Retirement benefits
• Life and disability insurance
• Professional development opportunities