Senior Product Marketing Manager

Summary

Join Facet as a Senior Product Marketing Manager and champion our accessible financial planning service. You will craft compelling narratives that resonate with our target audience, driving business growth. Collaborate with various teams to define and execute product marketing strategies, developing impactful messaging and go-to-market plans for new and existing products. Analyze consumer insights and market trends to identify unique value propositions. As a strong storyteller and writer, you will explain customer benefits clearly and passionately advocate for our members. This role requires extensive experience in product marketing, particularly within the financial services industry.

Requirements

• 8+ years of experience in product marketing, preferably in the financial industry
• A proven track record of successful product launches and marketing campaigns
• Excellent written and verbal communication skills, with the ability to tell compelling stories
• Strong analytical and problem-solving skills
• A passion for technology and a desire to make a real impact at our company and in the world

Responsibilities

• Deeply understand our members and target consumers: You'll be the expert on our target audience, their needs, and how our service solves their problems. This means conducting market research, analyzing member data, and staying on top of industry trends
• Collaborate across teams: You'll work closely with the product, UX, engineering, sales, planning, member experience, investment operations, training, and marketing teams to ensure alignment and success
• Develop product positioning and messaging: You'll craft impactful, relatable, and concise messaging frameworks that resonate with our audience and differentiate our service in the market. Ensure the messaging is used consistently, internally and externally
• Launch new services and features: You'll lead go-to-market strategies, creating impactful launches that generate excitement and drive purchase
• Create compelling marketing content: You'll be involved in the development of a variety of marketing materials, such as website copy, blog posts, presentations, and sales enablement tools
• Keep our competitive intelligence analysis up to date
• Build and maintain our product claims library
• Maintain key user experience visual library
• Keep our service demos fresh and accurate
• Explainer videos

Preferred Qualifications

• Experience in a fast-paced, startup environment
• Experience conducting rapid consumer surveys

Benefits

• $150,000 - $170,000 base salary + bonus determined by the experience, knowledge, skills, and abilities of the applicant - Please note, our salary ranges are based on current market data. Should you feel strongly that we are not in line, we highly recommend you to reach out and let us know. We are always looking to improve on building the best place for employees
• Equity
• Flexible PTO
• All the benefits: medical, dental, and vision insurance, 401(k) with employer match, short and long term disability coverage (paid by Facet), life insurance options and paid parental leave
• Certification reimbursement program
• Work from anywhere in the US