Senior Product Marketing Manager

Summary

Join Tonic.ai as a Product Marketer and lead marketing efforts for Tonic Textual, leveraging your expertise in product-led growth (PLG) and data-driven insights. You will be responsible for developing compelling product messaging, analyzing key metrics to optimize strategies, collaborating with the product team, and spearheading marketing campaigns. This role requires a minimum of 5 years of experience in product marketing, preferably in a PLG environment, a strong understanding of GenAI technologies, and excellent analytical and communication skills. You will shape the product's market presence and enhance user engagement. The ideal candidate will have a proven track record of successful marketing strategies in tech or SaaS companies and experience working with cross-functional teams.

Requirements

• Minimum of 5 years of experience in product marketing, preferably in a PLG environment
• Strong understanding of GenAI technologies and their application in data privacy and compliance
• Proven track record of developing and executing successful marketing strategies in tech or SaaS companies
• Excellent analytical skills and ability to derive insights from data to drive decisions
• Outstanding communication and collaboration skills, with experience working alongside cross-functional teams

Responsibilities

• Act as the subject matter expert for all marketing deliverables related to Tonic Textual, including blog posts, eBooks, and more
• Develop and maintain clear, compelling product messaging that resonates with our target audience, ensuring consistency across all channels
• Utilize key metrics such as user engagement, conversion rates, churn rate, CLTV, feature adoption rate, and NPS to inform and optimize marketing strategies
• Collaborate closely with the product team to ensure that each feature launch meets the needs and desires of our audience, translating user feedback into actionable product insights
• Spearhead review-gathering campaigns, create engaging video scripts for ads, and conduct A/B testing to refine marketing approaches
• Coordinate go-to-market strategies for new features or products, including crafting marketing collateral, managing trial sign-ups, and converting users into paying customers
• Produce educational materials, such as video tutorials and in-product announcements, to increase feature awareness and adoption