Senior Product Marketing Manager

Summary

Join insightsoftware as a Senior Product Marketing Manager and leverage your expertise in enterprise software, particularly Oracle, ERP systems, or FP&A solutions, to significantly impact our company. You will develop and execute go-to-market strategies, serve as a product evangelist, and collaborate with cross-functional teams. This pivotal role requires proven experience in product launches, marketing strategy, and excellent communication skills. You will be responsible for creating compelling sales enablement materials, conducting market research, and translating technical features into customer-centric benefits. The position offers the opportunity to drive growth and be a key contributor to our product success.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5-10 years of marketing experience, with 3-5 years focused on product marketing
• A proven track record in executing product launches and creating marketing strategies that drive results
• Excellent communication skills, with the ability to persuade and inspire both technical and business-focused audiences

Responsibilities

• Serve as the internal and external product evangelist, actively educating and persuading stakeholders about the value and benefits of your products
• Build and deliver compelling sales enablement, from programs to just-in-time enablement to help drive successful sales plays and tactics
• Develop compelling narratives and materials to support sales teams and engage customers at various stages of the buyer’s journey
• Apply your knowledge of ERPs, industry verticals, and our ICP to craft messaging that highlights our unique value and clearly defines our right-to-win
• Design and implement go-to-market strategies that capture customer attention and drive product adoption and customer retention
• Take ownership of product marketing projects such as launches, product positioning updates, or competitive analysis, prioritizing and delivering based on the needs of the business
• Manage project timelines and resources effectively to deliver high-quality outcomes on schedule
• Partner with cross-functional teams, including product management, sales, and marketing, to ensure alignment on product roadmaps, customer feedback, and go-to-market plans
• Act as the voice of the customer, ensuring marketing and messaging meets their needs and expectations
• Conduct in-depth market research and competitive analysis to identify opportunities and refine strategies for your products
• Translate technical features into customer-centric benefits that resonate with business decision-makers and technical audiences

Preferred Qualifications

Proven expertise in ERP systems, Oracle solutions, or FP&A tools

Benefits

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