Senior Product Marketing Manager

Summary

Join Mercury, a fast-growing financial technology company, as a Senior Product Marketing Manager for Mercury Personal. You will own the go-to-market strategy, develop deep customer insights, create compelling narratives, and partner with cross-functional teams. Responsibilities include building competitive intelligence, driving product adoption, measuring performance, and championing the consumer voice. The ideal candidate possesses 5+ years of B2C product marketing experience, a strong track record of success, and excellent storytelling abilities. Mercury offers a competitive total rewards package including base salary, equity, and benefits.

Requirements

• 5+ years of B2C product marketing experience
• Strong track record of developing and executing go-to-market strategies for new products
• Experience translating complex products into clear, compelling value propositions
• Excellent storytelling abilities with a keen eye for what makes products resonate with consumers
• Data-driven approach, with experience using analytics to optimize campaigns
• Strong project management skills and ability to coordinate cross-functional initiatives
• Experience working with product, growth, and creative teams

Responsibilities

• Own the go-to-market strategy for Mercury Personal, including audience refinement, positioning, messaging, and launch planning
• Develop deep customer insights through both quantitative and qualitative research to understand what drives individuals’ banking decisions
• Create compelling narratives that differentiate Mercury Personal and drive growth in the consumer segment
• Partner with growth, creative, and product teams to develop and execute marketing campaigns across multiple channels
• Build and maintain competitive intelligence on the personal banking space, identifying opportunities for Mercury to stand out
• Drive product adoption through growth initiatives, working closely with our personal banking product team
• Measure and optimize performance, using data to inform future marketing strategies
• Champion the voice of the consumer customer within Mercury, ensuring their needs are represented in product development

Preferred Qualifications

Fintech experience is a plus, particularly in consumer banking or personal finance

Benefits

• Base salary
• Equity (stock options)
• Benefits