Senior Product Marketing Manager, Monetization & Growth

Summary

Join Gusto as a Sr. Product Marketing Manager of Monetization & Growth! You will play a key role in developing and executing strategies to maximize customer value through pricing, packaging, and cross-sell/upsell initiatives. This highly cross-functional role involves collaborating with various teams to create and implement effective marketing campaigns and programs. You will leverage data and experimentation to drive customer revenue growth and contribute to the company's overall success. The ideal candidate possesses strong strategic thinking, execution skills, and a deep understanding of the customer journey. This position offers a competitive salary and the opportunity to make a significant impact in a fast-paced environment.

Requirements

• 8+ years of experience, 5+ in product marketing, growth marketing, or equivalent experience in consulting, strategy, finance, and/or product management
• MBA is a plus
• A customer empath, able to shift into the mindset of a customer and deeply understand their wants, needs, preferences, and pains
• A wildly curious, strategic and quantitative person who uses data to solve problems
• A go getter, experienced in driving and launching go-to-market campaigns
• A storyteller, able to craft compelling positioning with a customer first mindset
• A track record earning the respect of marketing, sales, product, operations, and design teams
• An influencer that can work well with various functional groups and levels in the organization
• Excellent written and oral communication skills, including editing others’ work and coaching others’ presentations

Responsibilities

• Define required research needs and develop new ideas in support of strategy and direction
• Understand customer needs through synthesis of qualitative and quantitative sources (market analysis, surveys, customer interviews, and product usage data)
• Leverage your understanding to impact strategy
• Influence the product and pricing roadmap by delivering on actionable insights & recommendations necessary to drive the business
• Develop positioning and messaging for target audiences that drives action, translating them into compelling value propositions and materials for go-to-market teams
• Identify how products fit within packaging; make recommendations
• Ensure pricing considerations are included and work with pricing and finance on implications
• Have direct ownership of monetization initiatives and launches
• Identify support of business goals and build out launch plans and narrative
• Collaborate with teams to develop campaigns and strategies to drive growth across the customer lifecycle
• Take full ownership of leading cross-functional teams, including Marketing, Product, Customer Success, Communications/PR, Sales, and Data Science, to drive coordinated execution of monetization and growth programs
• Define success metrics and facilitate measurement plans and alignment with business goals
• Prove efficacy with testing

Preferred Qualifications

Experience conducting user and market research is a plus

Benefits

• Our cash compensation amount for this role is targeted at $147,000 - $180,000/yr in Denver & most remote locations, and $173,000 - $212,000/yr for San Francisco & New York
• Gusto has physical office spaces in Denver, San Francisco, and New York City
• Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role)