Senior Product Marketing Manager, Monetization & Growth

Summary

Join Gusto as a Sr. Product Marketing Manager of Monetization & Growth! You will play a key role in developing and executing strategies to maximize customer value through pricing, packaging, and cross-sell/upsell initiatives. Collaborate with cross-functional teams to create and implement effective marketing campaigns and growth programs. Leverage data and experimentation to drive customer revenue growth. This fast-paced role requires a customer-obsessed mindset and strong go-to-market expertise. The ideal candidate possesses extensive experience in product marketing, growth marketing, or related fields, along with exceptional communication and leadership skills. Gusto offers competitive compensation and benefits.

Requirements

• 8+ years of experience, 5+ in product marketing, growth marketing, or equivalent experience in consulting, strategy, finance, and/or product management
• A customer empath, able to shift into the mindset of a customer and deeply understand their wants, needs, preferences, and pains
• A wildly curious, strategic and quantitative person who uses data to solve problems
• A go getter, experienced in driving and launching go-to-market campaigns
• A storyteller, able to craft compelling positioning with a customer first mindset
• A track record earning the respect of marketing, sales, product, operations, and design teams
• An influencer that can work well with various functional groups and levels in the organization
• Excellent written and oral communication skills, including editing others’ work and coaching others’ presentations

Responsibilities

• Define required research needs and develop new ideas in support of strategy and direction
• Understand customer needs through synthesis of qualitative and quantitative sources (market analysis, surveys, customer interviews, and product usage data)
• Leverage your understanding to impact strategy
• Influence the product and pricing roadmap by delivering on actionable insights & recommendations necessary to drive the business
• Develop positioning and messaging for target audiences that drives action, translating them into compelling value propositions and materials for go-to-market teams
• Identify how products fit within packaging; make recommendations
• Ensure pricing considerations are included and work with pricing and finance on implications
• Have direct ownership of monetization initiatives and launches
• Identify support of business goals and build out launch plans and narrative
• Collaborate with teams to develop campaigns and strategies to drive growth across the customer lifecycle
• Take full ownership of leading cross-functional teams, including Marketing, Product, Customer Success, Communications/PR, Sales, and Data Science, to drive coordinated execution of monetization and growth programs
• Define success metrics and facilitate measurement plans and alignment with business goals
• Prove efficacy with testing

Preferred Qualifications

• MBA is a plus
• Experience conducting user and market research is a plus

Benefits

• Our cash compensation amount for this role is targeted at $147,000 - $180,000/yr in Denver & most remote locations, and $173,000 - $212,000/yr for San Francisco & New York
• Gusto has physical office spaces in Denver, San Francisco, and New York City
• Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role)
• When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required