Senior Product Marketing Manager

Summary

Join Nylas as a Senior Product Marketing Manager and lead go-to-market strategies, product positioning, and sales enablement for our platform. This strategic role requires extensive experience in product marketing within the developer-focused SaaS landscape. You will develop and execute marketing strategies, partner with cross-functional teams, and drive adoption and revenue growth. Responsibilities include market research, lifecycle marketing, strategic positioning, pricing and packaging, go-to-market leadership, sales enablement, thought leadership, customer engagement, and performance optimization. The ideal candidate possesses strong technical acumen, analytical skills, and exceptional communication abilities. This position offers a competitive salary range of $120,000 - $180,000.

Requirements

• 10+ years of product marketing experience in B2B SaaS, with a strong preference for developer-focused, API-driven, or technical platforms
• Proven ability to develop and execute go-to-market strategies at scale, driving measurable business impact
• Strong understanding of APIs, developer ecosystems, and cloud-based platforms. Ability to translate technical capabilities into customer value propositions
• Experience working closely with Sales, Customer Success, and Product teams to drive revenue and adoption
• Expertise in market research, customer insights, and performance analytics to inform strategy
• Exceptional written and verbal communication skills, with experience crafting compelling narratives for executive, sales, and customer audiences
• Ability to work across departments and influence senior stakeholders to align on strategy and execution
• Bachelor's degree in Marketing, Business, or a related field

Responsibilities

• Lead deep market research and customer insights initiatives to understand key trends, competitive threats, and opportunities. Use data to drive strategic decision-making and positioning
• Support adoption across the customer lifecycle by supporting email-based onboarding programs, customer enablement programs, and product work sessions
• Define the core messaging framework and positioning for Nylas' platform and products, ensuring differentiation in a competitive market
• Support modeling of COGs, identify opportunities for organic growth with improved packaging of our product offerings, and help sales with a deep understanding of competitive pricing
• Own and drive go-to-market strategies for product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams
• Develop sales enablement strategies, including training materials, pitch decks, battle cards, and content that empowers sales teams to win in the market
• Establish Nylas as a category leader through compelling thought leadership, content marketing, and demand-generation programs
• Work closely with customers to gather insights, develop case studies, and enhance customer marketing efforts. Build strong relationships with developers, partners, and key industry stakeholders
• Define key success metrics, analyze performance data, and refine marketing strategies based on insights

Preferred Qualifications

MBA or equivalent experience

Benefits

Estimated base salary range for this position is $120,000 - $180,000