Senior Product Marketing Manager

Summary

Join Sauce Labs as a Senior Product Marketing Manager and lead the development and execution of go-to-market strategies for Sauce Platform solutions. Collaborate with cross-functional teams to ensure successful product positioning, launch, and adoption. Leverage market research and customer needs to craft compelling product messaging. This role requires a strategic mindset and the ability to manage complex initiatives. The ideal candidate is a results-oriented marketing leader with a strong background in product marketing. Sauce Labs offers a hybrid workplace and a competitive compensation package.

Requirements

• 5-7 years of product marketing experience, ideally within software testing, test automation, or DevOps, with a proven track record of driving successful product launches and leading go-to-market strategies
• Strong leadership skills with the ability to influence cross-functional teams and build strong relationships across the organization
• Exceptional written and verbal communication skills, with the ability to distill complex technical features into clear, compelling product narratives
• Deep understanding of market research, competitive analysis, and customer segmentation
• Strategic thinker with a data-driven approach to marketing

Responsibilities

• Lead the development and execution of comprehensive GTM plans for new product launches and enhancements
• Define and communicate the product’s value proposition, positioning, and messaging in collaboration with product management and executive leadership
• Create and manage cross-functional launch plans, working with teams across product, sales, marketing, and customer success to ensure alignment and a successful launch
• Develop product messaging that clearly articulates the product’s unique value to target customers and aligns with broader company goals
• Collaborate with content marketing, creative, and digital teams to ensure consistent messaging across all marketing and sales channels
• Update product positioning based on evolving market conditions, customer feedback, and competitive insights
• Partner with the sales and sales enablement teams to create sales tools, presentations, product demos, and competitive battlecards that help the sales team effectively communicate the product’s value
• Conduct sales training sessions, ensuring the team is well-equipped to position and sell the product effectively in the market
• Support the sales team in key deals by providing product expertise and helping to craft compelling pitches
• Conduct in-depth market research to understand customer needs, pain points, and preferences, as well as to identify new market opportunities
• Regularly analyze competitors and market trends to keep the product competitive and relevant in the marketplace
• Provide actionable insights to product management and marketing teams based on customer and market data
• Serve as a voice of the customer by gathering customer feedback and using it to inform product development and marketing strategies
• Develop and manage customer reference programs, case studies, and testimonials to highlight the success and value of the product
• Partner with customer success teams to ensure customer satisfaction and adoption
• Collaborate with the marketing team to create product-focused content such as blog posts, white papers, webinars, videos, and other assets that communicate the product’s value
• Work closely with the demand generation team to develop and optimize campaigns that drive product awareness, lead generation, and customer acquisition
• Track and measure the performance of marketing campaigns, making data-driven adjustments as needed
• Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing efforts, such as product adoption, sales pipeline growth, and customer engagement
• Regularly report on product marketing performance, providing insights and recommendations to optimize future efforts

Benefits

• Health coverage (medical, dental, and vision)
• Disability and life insurance
• Parental leave benefits
• Flexible time off
• Professional development
• 401(k) retirement plan with match