Senior Product Marketing Manager

Summary

Join Exodus as a Senior Product Marketing Manager and lead the go-to-market strategy for our next-generation payments app. You will own the full go-to-market strategy, define product positioning and messaging, collaborate with product and design teams, develop adoption strategies, and measure campaign impact. The ideal candidate has 5-10+ years of experience in product marketing, preferably in fintech or consumer apps, with a proven track record of launching new products. You should be skilled at storytelling, comfortable with ambiguity, and experienced in cross-functional collaboration. Exodus offers a remote-work environment, competitive benefits including health insurance, paid time off, parental leave, and 100% Bitcoin salary with a buffer for price changes.

Requirements

• 5-10+ years in product marketing, ideally in fintech, payments, or consumer apps
• Proven success launching 0–1 products in competitive markets
• Skilled at distilling complex ideas into clear, compelling narratives
• Comfortable operating in ambiguity and iterating quickly as priorities shift
• Experienced in leading cross-functional collaboration with product and design
• Data-informed, with a strong grasp of performance metrics and audience insights

Responsibilities

• Own the full go-to-market strategy for a new consumer payments app
• Define and lead product positioning, messaging, and brand storytelling
• Collaborate with product and design teams to ensure launch readiness
• Develop adoption strategies and launch success metrics
• Validate and evolve messaging based on target audience insights
• Drive early-stage awareness campaigns and user engagement initiatives
• Measure impact and refine strategy based on performance and feedback post-launch

Preferred Qualifications

• Background in stablecoins, crypto, or blockchain-based financial products
• Familiarity with user research or testing messaging with early users

Benefits

• Most of our health insurance plans are covered 100% for you and covered 50% for your dependents. We’ll also cover dental insurance. If you are outside of the United States, we will reimburse you up to $500 per month for any medical and dental insurance for you and your dependents
• 30 days of paid time off per year on top of a flexible schedule where you can work wherever and whenever . If you’re part-time with us, you’ll still receive 15 days of paid time off
• We will pay you your full salary for the first two weeks for the loss of any immediate family members, but we allow you to take all the time you need to grieve outside of that
• 13 weeks of fully paid leave with and a month of flexible work for the primary caregiver. 4 weeks of paid leave if you are the child's secondary caregiver
• Getting paid in Bitcoin new to you? Don’t worry! We will reimburse you for speaking with a professional tax specialist in your state/country to make sure everything is taken care of
• Exodus offers a variety of seasonal perks, such as coverage for gym memberships and therapy. We also offer quarterly Wellness Days!
• Freedom to work wherever you want, whenever you want
• Fair pay, no matter where you live, along with a competitive benefits package
• 100% pay in Bitcoin with a buffer to account for price changes and exchange fees
• All the tools you need to do the job