Senior Product Marketing Manager

Summary

Join Influ2, a leading B2B advertising platform, as a Senior Product Marketing Manager to drive the next growth phase. You will be responsible for defining and executing product marketing strategies, including product positioning, market research, go-to-market planning, content creation, campaign management, customer engagement, and performance tracking. This role requires 5+ years of experience in B2B tech product marketing, proven success in go-to-market strategies, and collaboration with cross-functional teams. Strong communication, analytical, creative, and results-driven skills are essential. Influ2 offers remote work flexibility, unlimited vacation, generous parental leave, comprehensive health benefits, and a collaborative team environment.

Requirements

• 5+ years of experience in product marketing within the B2B Tech industry
• Proven success in developing and executing go-to-market strategies
• Experience collaborating with cross-functional teams, including product management, sales, customer marketing, and customer success
• Proficiency with tools such as HubSpot, Salesforce, Pendo, and Zendesk
• Strong communication and storytelling skills, with the ability to translate complex concepts into simple, compelling messages
• Analytical mindset: ability to leverage data and metrics to inform decision-making
• Creative thinking: the ability to develop innovative and impactful marketing campaigns
• Results-driven: focused on achieving measurable outcomes and contributing to overall business goals

Responsibilities

• Product positioning and messaging: Create clear and compelling product positioning and messaging that resonates with our target audience. Develop and maintain key messaging documents and sales enablement materials
• Market research: Conduct market research to understand customer needs, market trends, and competitive landscape. Use these insights to inform product development and marketing strategies
• Go-to-market strategy: Develop and implement go-to-market plans for new and existing features and products. Collaborate with product management, sales, customer success, and customer marketing teams to ensure successful launches
• Content creation/enablement: Develop high-quality marketing materials, including product demos, videos, white papers, presentations, and more
• Campaign management: Partner with demand generation and customer marketing teams to plan and execute integrated marketing campaigns that drive product awareness and product adoption initiatives
• Customer engagement: Partner with customer marketing on customer voice initiatives such as surveys, beta programs, advisory boards, and virtual product roundtables
• Performance tracking: Measure and analyze the effectiveness of product marketing initiatives. Use data to optimize strategies and report on key performance metrics

Preferred Qualifications

A degree in marketing, business, or a related field is preferred but optional; what matters most is your proven track record

Benefits

• Remote work flexibility with no fixed working hours; work where and when it suits you
• Unlimited Vacation policy to ensure a healthy work-life balance
• Generous Parental Leave and other well-structured PTO policies
• A well-rounded health package with comprehensive medical, dental, and vision coverage