Senior Product Marketing Manager

Summary

Join Signifyd as a Sr. Product Marketing Manager to lead messaging, positioning, and sales enablement for new product releases. You will be a key driver of the Go-To-Market strategy, developing and executing product marketing plans. This role demands a deep understanding of the ecommerce market, Signifyd's products, and fraud prevention. You'll need to explain complex technical concepts clearly and collaborate with various teams. A background in B2B enterprise technology and experience supporting enterprise sales cycles is essential. Success requires strong communication and the ability to translate business objectives into actionable plans.

Requirements

• 5+ years of product marketing experience in relevant enterprise technology – ecommerce, checkout, payments, or risk focus is preferred
• BA/BS
• Demonstrated ability to execute cross-functionally with sales, marketing, and product organizations
• Proven track record in developing highly effective sales presentations and collateral
• Experience driving a product launch end-to-end

Responsibilities

• Lead the strategy and execution for key initiatives such as Signifyd Spark, owning the program’s growth and impact
• Conduct market research and competitive analysis to amplify differentiation and inform our product vision
• Create compelling product messaging and value propositions that resonate with ecommerce and fraud personas
• Develop marketing collateral, including website content, sales enablement materials, and thought leadership pieces, tailored across our business’s GTM segmentation
• Collaborate with Product, Risk Intelligence, Data Science, and Solutions Engineering to build product stories suitable for both technical and non-technical audiences
• Plan and execute product launches and feature releases in close collaboration with the associated product segment lead
• Be a voice of the customer by analyzing product performance and user behavior, identifying areas for improvement and informing our Product Management team

Preferred Qualifications

• Strong verbal, written, and interpersonal communication skills
• Customer-focused, with a deep understanding of customer needs and motivations
• Strategic thinker with the ability to translate business objectives into actionable product marketing plans
• Track record of strong project management, with examples of owning large-scale projects end-to-end
• Excellent organizational skills, with experience contributing to overarching content management strategies
• Collaborative team player who thrives in fast-paced, cross-functional environments

Benefits

• Discretionary Time Off Policy (Unlimited!)
• 401K Match
• Stock Options
• Annual Performance Bonus or Commissions
• Paid Parental Leave (12 weeks)
• On-Demand Therapy for all employees & their dependents
• Dedicated learning budget through Learnerbly
• Health Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Account (FSA)
• Short Term and Long Term Disability Insurance
• Life Insurance
• Company Social Events
• Signifyd Swag