Upwork is hiring a
Senior Product Marketing Manager

Summary

The job is for a Senior Product Marketing Manager at Upwork's Enterprise Product Marketing Team. The role involves driving product strategies, developing go-to-market strategies, and serving as a cross-functional leader in launching new products. The ideal candidate should have a minimum of 8 years experience in product marketing or related fields, with at least 3-5 years in B2B enterprise SaaS companies.

Requirements

• BA/BS degree
• At least 8 years experience working in product marketing or a related field such as product management, growth marketing, or strategy consulting
• At least 3-5 years experience in B2B enterprise SaaS companies with a sales team

Responsibilities

• Drive multi-year product strategies in partnership with Product Managers across the full development lifecycle from ideation, alpha, beta towards successful GA launches as well as growing product adoption post-launch
• Build strong, inclusive cross functional partnerships with colleagues from diverse backgrounds to develop and execute go-to-market strategies to acquire, convert, drive adoption and expand Upwork Enterprise customers
• Own the intersection of Product Management & Marketing teams, serving as the two-way conduit and “Communicator-in-Chief” between the departments, ensuring high degrees of transparency and fluidity of information at all times
• Craft a compelling narrative around a business problem and explain complex, technical enterprise features in words that will resonate with decision makers
• Define and articulate value propositions in customer-facing assets and marketing creative that come to life through sales presentations, web, digital, in-product messages, press release, field events, etc to drive pipeline and bookings
• Be the voice of enterprise customers and gather deep market, product, and customer insights to inform our product roadmap and develop our go-to-market strategy (positioning & messaging all the way to integrated marketing campaigns)
• Synthesize various data sources to distill into insights that can help shape our strategy, direction and execution in enterprise

Preferred Qualifications

• Experience in product marketing at both early-stage startups and larger tech companies, with a proven track record of launching successful products and features
• Experience illustrating high-accountability in a dynamic, rapidly changing workplace
• Experience influencing and communicating cross-functionally and with management at all levels
• Ability to easily switch between strategy and execution

Benefits

• Annual Base Compensation: $151,000 — $204,500 USD (depending on skills, qualifications, experience, and location)
• Eligibility for the annual bonus plan or sales incentive plan
• Eligibility to participate in our long term equity incentive program