Senior Product Marketing Manager

Summary

Join Versapay as a Sr. Product Marketing Manager and play a pivotal role in shaping our product roadmap and go-to-market strategies. You will leverage your 10+ years of experience in product marketing within the SaaS and financial operations space to deeply understand our product, collaborate with cross-functional teams, and drive effective communication. This technology-focused role requires a passion for user experience and data-driven decision-making. You will analyze feature details, prioritize enhancements, and utilize A/B testing and market research to inform product positioning. Your expertise will be crucial in bridging technical details with market-facing narratives, ensuring seamless product releases and updates. Internal collaboration and a process-oriented approach are essential to success in this role.

Requirements

• 10+ years of experience in product marketing, growth marketing, or product management within B2B SaaS, fintech, or payments
• Strong ability to analyze data, run experiments, and work with product teams to refine user experiences

Responsibilities

• Dive deep into the product to understand both front-end experiences and backend technical impacts
• Analyze feature details, prioritize product enhancements, and assess how new features influence the business and platform growth
• Develop an in-depth understanding of SaaS based financial operations platforms with an emphasis on the order to cash AR automation landscape
• Collaborate in the launch process and go-to-market (GTM) strategies, ensuring seamless product releases and updates
• Work with cross-functional teams to support messaging and content enhancements that align with current product capabilities and launches
• Coordinate and communicate quarterly release communications and product updates to internal stakeholders and customers
• Serve as the bridge between technical product details and market-facing narratives, ensuring clarity
• Utilize A/B testing, market research, and user feedback to build a bottoms-up Voice of Customer (VOC) insight model
• Leverage competitive intelligence and market trends to inform product positioning and strategic decisions
• Understand and analyze key SaaS metrics to identify product and GTM levers that drive growth
• Work closely with product management, design, and engineering teams to ensure product strategies are aligned with market needs
• Emphasize a process-oriented approach by continuously updating internal stakeholders on product developments and roadmap adjustments
• Build and maintain strong internal relationships to advocate for product enhancements based on customer and user feedback

Preferred Qualifications

• Preferred experience working with finance buyers (CFO, AR, Treasury, Collections, Accounting teams) or within financial automation, payments, or B2B finance tech
• Experience preferred in building and scaling an insights capability in a small company including customer insights, market research and trends and competitive intelligence
• Bonus: Background in growth marketing, product analytics, or user research