Senior Product Marketing Manager

Summary

Join Vic.ai as a Senior Product Marketing Manager and spearhead post-product development marketing, product positioning, and messaging to drive demand and sales. You will work closely with sales and product teams, develop marketing campaigns, oversee product launches, conduct market analysis, and engage with the analyst community. This role requires expertise in Vic.ai's products and features to raise product awareness and educate customers. You will be responsible for creating sales collateral, assisting sales teams, and presenting internally and externally. The ideal candidate possesses a Bachelor's or Master's degree in marketing, 7+ years of relevant experience, strong communication skills, and a proven track record of successful product launches.

Requirements

• Bachelor’s or Master’s in marketing or related discipline
• 7+ years of product marketing, product management, or digital marketing experience in a related industry
• Strong communication skills
• Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results
• Ability to develop, organize, and maintain process and training documentation
• Proven track record of executing successful product launches
• Excellent written and verbal communication skills
• Ability to effectively prioritize and manage your time to address multiple responsibilities in a growth-stage startup

Responsibilities

• Work closely with sales and product teams to develop optimal pricing strategies, value propositions, product education approaches, and execution of competitive counter-tactics
• Together with the product team, educate both internal and external stakeholders on our product features and their benefits
• Develop engaging and educational product marketing campaigns (e.g., case studies, sales documentation, product videos, website copy, blog posts, e-guides) that articulate the benefits of our products
• In conjunction with the VP of Product, oversee product launches and move the product from awareness to adoption in new market segments post-launch
• Conduct market analysis to obtain an understanding of the competitive landscape and help establish product differentiators, and understand what consumers look for in their ideal products
• Engage with the analyst community to raise understanding, awareness, and competitive positioning of the Vic.ai product suite
• Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications, and media placement
• Work with major and minor partners to deliver solutions and coordinate joint GTM activities
• Create sales collateral and tools that align with the buying process and help move prospects and customers through the sales cycle
• Assist sales on calls when appropriate to provide deeper dives into the product
• Speak and present both internally and externally to promote the company and next-gen AI platform and products

Preferred Qualifications

Preference for working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates, prospects, and customers

Benefits

• Competitive salary and stock options
• 401K with an employer match
• Health/vision/dental (including 2 health insurance coverage options that are 100% free for the employee AND family)
• Monthly Wellness stipend
• CitiBike membership
• Generous maternity and paternity leave
• The opportunity to work remotely, including a stipend for your home workstation setup
• Monthly allowance for Office Space (We Work or similar)
• Virtual team-building events & awesome swag
• People-focused culture
• Generous vacation time, family and travel-friendly environment
• Work alongside an enthusiastic, collegial, and driven team in a highly meritocratic environment
• Vic.ai also offers in-person retreats to employees. We love connecting in person as a remote-first company