Senior Product Marketing Manager, Complex Care

Summary

Join Lyra Health as a Senior Product Marketing Manager for Complex Care to shape the future of mental health programs addressing complex member needs.

Requirements

• Proven experience of 8+ years in product marketing, preferably in health care, technology, or mental health solutions
• Strong understanding of go-to-market strategies, product positioning, and messaging
• Ability to work cross-functionally with clinical and product teams to translate complex needs into market-ready solutions
• Excellent storytelling and communication skills with a strategic mindset focused on long-term growth
• Demonstrated experience driving successful product launches and growing product lines through data-driven strategies

Responsibilities

• Partner with clinical, product, and other internal teams to design and enhance programs addressing complex member needs
• Lead market research efforts to understand member and customer needs, competitive landscape, and emerging trends
• Develop and execute comprehensive GTM strategies for Complex Care, ensuring successful product launches, field enablement, and product adoption
• Create compelling messaging that differentiates Lyra’s Complex Care category and product suite
• Build strategies to drive growth for Complex Care category and products, including upsell opportunities, expansion strategies, and lead generation
• Lead launch plans for new programs and products within Complex Care, coordinating with marketing, clinical, product, and enablement teams
• Define and track key performance metrics such as win rates, ACV influence, product/program utilization, and member satisfaction
• Collaborate with internal and external stakeholders to produce thought leadership content and elevate Lyra’s leadership in mental health care for complex conditions

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra’s benefits package includes gender-affirming surgery
• Lyra for Lyrians; coaching and therapy services for you and your eligible dependents
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid Parental Bonding Leave for birthing and non-birthing parents
• 401k and retirement benefits
• Employee Well-being Program with additional perks: Fertility and Family Building, and Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend