Senior Product Marketing Manager

Summary

Join Ceros as a Senior Product Marketer and play a pivotal role in developing go-to-market strategies, launching products, and creating compelling marketing materials. You will champion product messaging within the marketing team, collaborating closely with product managers and cross-functional teams. This role demands a strategic mindset combined with hands-on execution, requiring you to manage multiple projects simultaneously in a fast-paced environment. Leveraging your expertise in SaaS and digital marketing, you will conduct market research, analyze customer insights, and craft compelling value propositions. The ideal candidate possesses 5-7 years of relevant experience, strong communication skills, and a passion for driving product adoption and revenue growth. Ceros offers a remote-first work environment with competitive compensation and a comprehensive benefits package.

Requirements

• 5-7 years of product marketing experience at a SaaS company
• Experience working in a remote environment
• Solid market research and interviewing skills
• Feel at home in a technical environment
• Ability to project manage various initiatives simultaneously
• Preference for a fast-paced environment
• Comfortable recording on-demand and live webinars/video content
• Ability to translate technical details for a relatively non-technical audience
• Must be a team player who works well with executives and peers
• Experience working with Analytics tools like Google Analytics, Mixpanel, Pendo, or similar software
• Experience working with in-app notification tools like Pendo, Appcues, Beamer, or similar

Responsibilities

• Define go-to-market strategies and product communication plans
• Develop marketing materials
• Lead high-impact feature releases that drive adoption and revenue
• Be the product champion within the marketing team: stay up-to-date with the roadmap, updates, and timelines
• Work closely with Product Managers on targeted research, and user testing as part of roadmap development and execution
• Coordinate initiatives across a cross-functional team including Product, Engineering, Marketing, Sales, Partnerships, and Customer Experience departments
• Become an expert in the needs and aspirations of our business users and target personas: marketers and designers
• Turn customer insights into strategic content to help our GTM teams perform better
• Help craft the value proposition for new features and products
• Build, monitor, and optimize omni-channel marketing campaigns
• Research market trends and conduct user interviews to understand key customer segments — to inform what we build, and how we position and sell it
• Convey product knowledge back to the marketing team sharing actionable insights to inform lead generation and adoption campaigns
• Ensure the rest of the marketing team has a clear understanding of new and existing features, and that the internal documentation is up-to-date

Preferred Qualifications

• Experience working with Hubspot or similar CRMs
• Experience working with Ceros Studio and/or MarkUp

Benefits

• Stock options
• Premium health insurance*
• 401K matching*
• 16-weeks paid parental leave for primary caregiver
• Flexible vacation days
• Paid Sick days
• Stipend for your home office setup
• Excellent gear (Macbook Air, external monitor, etc.)
• Stipend towards experiences in which Cerosians can collaborate, educate, and create social connections with one another
• Unlimited access to co-working spaces around the globe