Senior Product Marketing Manager II

Summary

The job involves developing marketing strategies and plans to communicate product features and benefits to customers. The role requires handling market research, establishing timelines for upcoming products, influencing pricing and packaging, guiding sales teams, and serving as a 'voice of the customer'. The Product Marketing Manager will also lead GTM launch activities, conduct market research, provide feedback to product teams, and serve as a mentor.

Requirements

• Bachelor’s Degree required. Preferred: Marketing Degree or in a related Field
• 7+ years of related experience in Marketing, Product Management, SaaS and B2B experience

Responsibilities

• Orchestrate GTM launch activities and deliverables cross-functionally with various stakeholders and deadlines
• Lead GTM launch kickoff and go/no go meetings to ensure organizational readiness
• Understand and communicate buyer personas, value proposition and market fit of solution portfolio by segment to internal stakeholders including executives and externally in the market
• Build tools and content to best position solutions in the marketplace to drive leads
• Conduct market research to encompass competitive positioning and win/loss analysis
• Provide feedback to product teams on market needs to inform product strategy and roadmap
• Make recommendations for solution naming, positioning, pricing, packaging and promotion
• Support Product Marketing needs across multiple products and solutions within the portfolio in parallel
• Provide strategic direction and recommendations for portfolio management
• Serve as a mentor to team members to support growth and development

Preferred Qualifications

• Ability to think and communicate strategically
• Ability to manage multiple projects at one time with little supervision
• Ability to present and influence an executive audience
• Ability to empathize with our users/market and assume their perspective
• Problem-solving and critical thinking abilities are highly required
• Excellent oral and written communication skills
• Ability to coordinate and communicate with other teams, especially with the product and sales
• Positive and flexible attitude; ability to adapt well to change
• Strong organizational and analytical skills

Benefits

• #LI-LH1
• #LI-Remote