Senior Public Relations Manager

Summary

Join Alloy, a top-rated integrated marketing agency, as a Senior Public Relations Manager! This remote or on-site (Atlanta/New Orleans) role is key to supporting healthcare IT clients. You will develop and manage PR plans, build media relationships, create compelling content, and serve as a trusted advisor. Success requires healthcare/healthcare IT PR experience, strong writing skills, and familiarity with PR software. Alloy offers a competitive salary, flexible work model, generous PTO, and various other benefits.

Requirements

• Healthcare/HealthcareIT experience specific to public relations
• Prior PR experience supporting healthcare brands with earned media strategies and tactics
• You’re authentic, bold, passionately curious, accountable, radically candid and agile
• Understand how market trends, client environment, goals & objectives influence and inform a PR program
• Experience working with account-specific PR team members to build, execute and report on results of a PR strategy/plan with minimal oversight from senior management
• Excellent writing and content development skills
• Existing relationships with national and trade media/publications/reporters; experience pitching and securing media placements, specifically with niche healthcare or healthcareIT media
• You are familiar with PR and project management software such as Meltwater, MuckRack, PRWeb (or similar wire distribution and media monitoring software) and Kantata, Jira or similar project management software

Responsibilities

• Gain a deep understanding of a client’s brand, business and industry
• Develop and manage client PR plans and ensure they are aligned to client’s overall objectives
• Serve as a trusted PR advisor to the client contact
• Play a leading role in creating media storylines and angles that will position the client/client SMEs as a thought leader in the market
• Gain a deep understanding of Alloy PR solutions and evolving marketing trends
• Be a client and/or industry subject matter expert! SMEs are an important part of driving client outcomes and client retention
• Work closely with the PR Manager or PR Associate to lead media outreach initiatives and manage relationships between the business and local, national, and international media
• Develop content, storylines, and written materials (such as press releases, media advisories, pitches, bylined articles, internal comms materials, etc.) that are tied to the client’s PR strategy/plan
• Execute elements of a client’s PR strategy/plan; as well as guide execution that is done by PR Manager or PR Associate. This may include: Media relations
• Content development
• Speaking abstracts/award submissions
• Influencer relations

Benefits

• Competitive salary
• A flexible hybrid work model to suit your schedule and lifestyle
• Responsibly Unlimited PTO
• 10 additional agency-wide holidays + end-of-year holiday week off
• Summer Fridays
• 401K match
• 6-year workiversary paid sabbatical
• Medical and dental benefits (including HSA/FSA)
• Paid parental leave
• Professional development stipends
• Cell phone reimbursement
• Peloton membership