Senior Social Content Strategist

Summary

Join Grove Collaborative as a Senior Social Content Strategist specializing in short-form video. Lead the content editorial strategy across social channels, focusing on TikTok and Instagram, to boost brand awareness and establish Grove as a trusted leader in environmental and human health. You will be responsible for creating engaging, educational content, leveraging a test-and-learn approach. This fully remote role reports to the Director of Integrated Marketing and involves collaboration with a Social Media Manager and Content Creator Team. The position offers competitive benefits, flexible PTO, and a free VIP membership. Grove Collaborative is a company committed to sustainability and positive impact.

Requirements

• Possess a body of work/portfolio that proves strong storytelling skills with the ability to craft narratives that align with brand priorities and resonate with diverse audiences
• Be proactive and resourceful, requiring minimal management to lead your team effectively and drive initiatives forward
• Have proven experience concepting and producing TikTok or video-first social media strategies, with a track record of driving engagement and awareness
• Thrive in fast-paced environments, quickly adapting to trends and embracing calculated risks to push creative boundaries
• Quickly run with new concepts and solve problems on the fly as you adapt strategies to evolving trends and priorities

Responsibilities

• Act as the team’s idea generator, orchestrating concepts across brand pillars while owning the final vision and quality of all content
• Lead the editorial direction for Grove’s social content, ensuring messaging drives awareness and authority in health, wellness, and sustainability
• Leverage TikTok as an experimental hub, driving bold, awareness-focused content through rapid iteration and applying insights across organic and paid strategies
• Transform big-picture ideas into actionable, high-impact strategies that set Grove apart in the competitive social landscape
• Define and track KPIs for each channel, analyze content performance to identify successes and improvement areas, and integrate learnings into broader strategies
• You are a Creative by trade, blending sharp editorial execution with an endless stream of ideas, expertly curating and prioritizing to deliver the most impactful, on-brand content
• Lead the creation of video-first content, particularly for TikTok, balancing Grove’s editorial priorities with playful, experimental approaches
• Build and execute content calendars that prioritize swift idea generation and agile execution to capture timely trends and maximize impact
• Partner with influencers, creators, and UGC contributors to explore new formats and styles, driving engagement and optimizing content performance

Benefits

• Competitive benefits - medical, vision, dental
• Equity - shared success is core to our mission
• Flexible Paid Time Off - we care most about results
• Free VIP membership and 25% employee discount