Senior Social Media and Content Specialist

Summary

Join eyeo as a Social Media & Content Specialist and play a pivotal role in expanding our online presence and driving growth through content creation and strategy. You will develop and execute content strategies aligned with product updates and brand goals, engaging with industry trends and influencers. You'll manage various content platforms, including blogs, websites, and social media, to build brand authority and attract new audiences. This role requires proven experience in content creation and strategy, excellent writing skills, and familiarity with industry trends. eyeo offers remote work options, a full benefits package including health insurance and paid time off, and opportunities for professional development.

Requirements

• Proven experience in content creation and strategy
• Excellent writing skills for blogs, articles, email campaigns, and video scripts
• Familiarity with industry trends in security, safety, and ad-blocking (or similar domains)
• Experience building and managing relationships with influencers
• Strong project management skills and the ability to juggle multiple initiatives
• A data-driven approach to optimizing content performance and audience engagement

Responsibilities

• Develop and execute a content strategy aligned with product updates, feature releases, and brand goals
• Write and manage blogs, articles, email content, and video scripts to engage and educate customers
• Actively follow trends in security, safety, and ad blocking to position the brand as a thought leader
• Proactively create and post timely content that resonates with target audiences and showcases domain expertise
• Collaborate with influencers to amplify brand reach and authority
• Build relationships with key stakeholders in the industry to drive earned media opportunities
• Leverage owned and earned channels (e.g., Facebook, Instagram) to drive organic traffic and customer engagement
• Build brand authority by consistently producing high-quality, relevant content
• Promote product updates and feature releases across all relevant platforms
• Manage the blog to ensure consistent publishing and alignment with SEO and brand goals
• Monitor performance across non-paid channels and refine strategies based on data insights
• Use analytics tools to track organic traffic, engagement, and conversion metrics

Preferred Qualifications

• Experience with video content creation and editing
• Knowledge of email marketing tools and strategies
• A background in social media management or public relations
• Familiarity with tools like Google Analytics, SEMrush, or Ahrefs
• A creative mindset with the ability to produce innovative and engaging content

Benefits

• Work remotely or from one of our offices —we trust you to find what works best for you
• Full package of benefits (health insurance, choice of hardware, paid vacation days, professional development and relocation budget, sabbatical leave, etc.)
• Offsite team days and the annual summer company retreat