Senior Social Media Manager

Summary

Join our fast-growing health & wellness startup as a strategic and self-motivated Social Media Manager to develop our rebrand social strategy and campaign programs.

Responsibilities

• Create and manage Apothékary’s social content calendar, including organic and support for paid social content, with the goal of outlining at least 1 month in advance
• Oversee all deliverables, community management, growth, and engagement goals
• Build and execute a differentiated channel strategy across TikTok, Instagram, Facebook, YouTube & Pinterest holding true to Apothékary’s brand values
• Serve as a thought leader across social and share best practices, general guidance, and brand standards and guidelines
• Support content creation as needed on paid and organic social channels
• Own and develop comprehensive social campaign strategies across all platforms, ensuring alignment with brand goals and audience engagement
• Spearhead the TikTok content strategy, staying ahead of trends, creating innovative content, and driving platform-specific growth
• Serve as a primary on-camera spokesperson for the brand across social media platforms, embodying the brand voice and connecting authentically with the audience
• Lead the recruitment, training, and management of seasonal interns and content creators, ensuring high-quality content production and alignment with the brand’s objectives
• Work cross-functionally to develop and execute a range of projects from 360 campaigns, strategic initiatives, social narrative, and more, across both online and offline channels
• Source & vet on-brand partnerships for social media giveaways once a month
• Stay up-to-date with industry trends, competitor analysis, and social media best practices to identify new opportunities and optimize social media strategies
• Work hand in hand with the Creative team to develop compelling and engaging brand assets to drive new launches, support core products, and bring brand storytelling to life
• Monitor and address any potential social media crises or negative feedback in a timely and professional manner, and take appropriate actions to protect the Company’s reputation
• Work with Copywriter to ensure brand voice is unique to the industry and is consistent across all digital channels
• Collaborate with the brand team to execute integrated campaigns across paid, earned, and owned channels
• Track, analyze, and report on weekly performance metrics on social channels to inform what shifts need to happen and tests to implement
• Continuously identify and connect with target audiences
• Engage with followers, respond to messages and comments in a timely manner, and monitor customer reviews in collaboration with our Customer Success Team
• Search and create strategic brand partnerships that maximize the Company’s brand awareness
• Provide support to IRL pop-up events/community engagement