Remote Senior Social Media Specialist

Summary

The job description is for a Senior Social Media Specialist at Helpshift. The role involves executing social media strategy, creating and publishing content, moderating user-generated content, analyzing social data, and collaborating with other departments. The position requires proven experience in social media marketing or as a Digital Media Specialist, excellent communication skills, knowledge of web design, online marketing, and major marketing channels, fluency in English, and a BS degree in Communications, Marketing, Business, New Media, or Public Relations.

Requirements

• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEOKnowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions