Senior Marketing Manager

Summary

Join Engel & Völkers as a Senior Marketing Manager and contribute to strengthening the brand throughout the Americas. Based in New York City with a flexible work environment, this role involves developing and executing content strategies, managing PR initiatives, building brand partnerships, supporting events, and engaging with internal communications. The ideal candidate will have 7-10 years of experience in brand marketing, with at least 5 years in real estate, exceptional writing skills, and a collaborative spirit. This position offers the opportunity to help achieve company goals in advisor recruiting, franchise renewals, and expansion. The role reports to the Sr. Director of Marketing and requires a creative storyteller who can translate strategy into action.

Requirements

• 7-10 years in brand marketing, with at least 5 years in real estate
• Exceptional writing skills and a passion for crafting high-level content designed to inform and engage
• Comfortable in a hands-on role in a collaborative team environment
• You like to take initiative, roll up your sleeves and “get things done”
• You are a creative thinker who thinks in solutions not problems

Responsibilities

• Collaborate with the internal PR team and be the liaison with external agencies on crafting press releases, pitches, key messaging and thought leadership pieces
• Draft press releases for network news, new shop openings and awards
• Manage notable listing and coordination of PR opportunities with our network of real estate professionals, as needed
• Ensure PR initiatives are aligned with brand visibility goals to attract top-tier advisors and potential franchisees
• Collaborate with the Senior Director to develop and execute content strategies for both consumer-facing blogs and real estate industry-focused trade content
• Craft B2B and B2C email marketing campaigns, with a clear understanding of target audiences for Hubspot, Lofty and Rezora platforms
• Help support production and development of Engel & Völkers' luxury digital magazine, featuring property listings and editorial lifestyle content as needed
• Communicate with the social media team and global headquarters to ensure messaging is amplified
• Leverage content strategy to drive engagement in key business areas such as recruiting, expansion and retention
• Help identify, build and manage marketing collaborations with aligned lifestyle brands
• Collaborate on development of co-branded campaigns and cross-promotional initiatives to expand reach and enhance brand perception to support advisor recruiting and retention
• Support execution of trade and brand events to support franchisee retention, sales, and advisor recruitment
• Support development of ongoing marketing education sessions and training for the network of franchise shops and marketing leads as needed to support retention
• Help create experiences that resonate with both current and prospective members of the network
• Present at conferences, educational sessions, and network events to share relevant brand initiatives, programs, or insights with internal and external audiences
• Review and edit internal communications to maintain accurate, clear, and timely communication across our network – further articulating the brand value proposition
• Tailor messaging to brokerage leaders, highlighting how brand initiatives support advisor recruiting and retention

Preferred Qualifications

Familiarity with Hubspot or similar platform is a plus

Benefits

Flexible working environment for either a remote setting or hybrid work model