Senior Specialist, Campaign Retention

Summary

Join MINT MOBILE's Marketing Team as a Senior Specialist, Campaign Retention! This remote role, open to US residents, focuses on enhancing and executing customer retention strategies. You will collaborate with cross-functional teams to build and optimize marketing campaigns across various channels (email, push, SMS). Responsibilities include managing marketing automation platforms, segmenting customer lists, analyzing data to improve campaign performance, and launching new retention programs. Success requires strong analytical skills, experience with marketing automation tools (Braze preferred), and excellent communication abilities. The ideal candidate will be a creative problem-solver who thrives in a fast-paced environment.

Requirements

• Bachelor’s degree – ideally in Business, Marketing, quantitative or technical field
• 2+ years of experience executing lifecycle programs; comfortable with segmentation, automation strategy, and marketing using digital channels (email, push, SMS, in-app, site, etc.)
• 2+ years of working directly in an enterprise-grade ESP/CRM Tool (Braze preferred) with experience setting up targeting, building multi-step workflows, QA, hitting send, and reporting
• 2+ years of experience executing A/B tests utilizing email, push, and site initiatives
• You are comfortable with quantitative analytics and have experience translating data into business and consumer insights
• Excellent written and verbal communication skills
• Fervent attention to detail and QA process. You are confident in deploying emails to millions of users free of grammar, spelling, typos, and other deployment errors
• You have cross-functional team experience and have shown the ability to execute a vision through consensus building, negotiation, and data-driven persuasion
• You are a creative thinker with the ability to test out-of-the-box solutions
• Ability to get stuff done, roll up your sleeves, and tackle something hands-on
• Ability to be flexible and work in a fast-paced environment with competing priorities
• Proficient with Excel

Responsibilities

• Work cross-functionally to execute email, push, and SMS marketing automation for lifecycle, transactional, and promotional campaigns to increase specific business KPIs and overall user LTV
• Support Associate Director, Customer Retention in Braze implementation and migration while sunsetting legacy marketing automation platform
• Manage relationships regularly with Braze customer support and Braze implementation partner
• Support the Associate Director, Customer Retention to launch new retention programs and campaigns to achieve pre-established KPI goals and business initiatives
• Work with stakeholders to define KPIs while working with the Sr. Retention Marketing Manager and Business Intelligence team to build campaign reporting
• Segment customer opportunity lists based on lifecycle, affinity, and communication preferences to deepen engagement and improve conversion
• Collaborate closely with Business Intelligence to ensure data needed to execute specific campaigns is available, and if not, partner on finding solutions to pipe it into our CRM platform
• Troubleshoot any reported errors, ensuring that campaigns fire as designed and correct variable fields are being used for personalization
• Utilize data to monitor the performance and health of programs and identify areas for improvement; generating and testing hypotheses to improve performance
• Establish rigorous A/B and multivariate testing agendas to test subject lines, cadence, segmentation, and timing to constantly improve results
• Stay aware of new Braze updates, trends in marketing automation, and best practices while educating the marketing team

Preferred Qualifications

Familiar with analytics dashboards (e.g., Tableau, Looker)

Benefits

• Competitive salary
• Benefits
• Family leave
• Vacation
• Health insurance
• Disability insurance
• 401(k)
• Flexible spending accounts
• EAP
• Education reimbursement
• Parental leave
• Unlimited vacation
• Bonuses
• Company paid holidays
• $1,000 referral bonus