Senior Team Lead Marketing Manager

Summary

Join ZOLAR GmbH, a digital companion for the future of energy, and help shape the energy transition. As a Marketing Manager, you will develop and implement marketing and communication strategies to increase brand awareness and sales. You will plan and execute brand campaigns across various channels, conduct market analyses, manage marketing budgets, and maintain brand consistency. Collaboration with internal teams and external partners is crucial. ZOLAR offers a flexible work environment, including 100% remote work, workation opportunities, and various benefits to support employee well-being and professional growth.

Requirements

• Have a Bachelor's degree in Business Administration, Marketing, Psychology, or Market Research
• Ideally have 3-5 years of experience in Marketing & Sales
• Enjoy working with various departments and be able to inspire them for your ideas and never lose track of multiple projects
• Have an understanding of various marketing channels and digital B2B business models
• Possess the ability to work analytically and data-driven and have strong communication skills
• Speak fluent German & English (equivalent to C1 level)

Responsibilities

• Develop and implement marketing and communication strategies for zolar, its various products and services (Squads), to increase brand awareness and sales
• Plan and execute brand campaigns for zolar, across all Squads, to ensure a consistent brand message
• Plan and implement marketing campaigns across various channels (online, offline, social media)
• Conduct market analyses to identify trends, competitive activities, and target groups
• Create and manage marketing budgets and monitor KPIs
• Define and maintain the brand's tone of voice to ensure clear and engaging communication and a coherent external presence for zolar
• Organize and conduct events to acquire new customers and foster customer loyalty
• Cultivate and expand relationships with external partners, agencies, freelancers, and media, such as managing the Füchse sponsorship activities, including ticketing and social media communication
• Collaborate with internal teams, specifically New Sales and Account Management, all Squads, and Chapters to promote a coherent brand message

Benefits

• 100% remote work possible (throughout Germany) // Stay flexible
• Workation // Bring variety
• Mental & Physical Health // Stay healthy
• Company pension scheme // Live well tomorrow
• Hrmony // You have the choice
• Dog Policy // Simply bring your dog
• Events // In the middle instead of just participating
• Tomorrow Bank // Sustainable Banking
• Home office equipment // Ready for work