Senior Marketing Lead

Summary

Join Pair Team as their Senior Marketing Lead and help elevate their brand, streamline content marketing, and maintain a strong digital presence. This fully remote role reports to the Director of Marketing and requires a detail-oriented marketer with experience in content creation, website management, and CRM marketing automation. You will enhance marketing materials, build scalable workflows, support HubSpot integration, develop compelling content, manage social media and the company website, and plan and execute webinars. The ideal candidate will have 3-4+ years of experience in content marketing and a strong knowledge of HubSpot. Pair Team offers a competitive salary, equity compensation, flexible vacation, comprehensive benefits, and a $100 monthly work-from-home stipend.

Requirements

• 3-4+ years of experience in content marketing, website management, and/or digital marketing with an emphasis on healthcare
• Experience working in an early stage startup environment that is fast paced, complex, and has minimal barriers to make decisions (no “red tape”)
• Proficiency with Webflow, or similar platform(s)
• A strong knowledge of HubSpot for managing marketing assets, email campaigns, and tracking engagement
• Experience in developing marketing collateral, including sales materials, pitch decks, and branded assets
• Excellent written skills with the ability to craft compelling content
• Highly organized with strong attention to detail and ability to manage multiple projects at once
• Passion for Pair Team’s mission and a desire to support underserved communities
• Ownership mindset – own driving results for the mission, business, and customer experience
• Strong collaboration skills with thought partners from network development, partnerships, growth, leadership, and people team
• Passion for helping individuals experiencing complex chronic needs such as homelessness, severe mental illness, and substance use disorder

Responsibilities

• Enhance and maintain marketing materials, including one-sheets, customized client materials, QR codes, and pitch decks
• Ensure brand consistency across all marketing assets
• Build scalable workflows for marketing asset creation and distribution
• Support the integration of marketing materials into HubSpot, maintaining accuracy in tracking and reporting
• Develop compelling blog posts, thought leadership content, and key messaging to support Pair Team’s mission and brand
• Support in maintaining social media platforms with thought leadership and industry content
• Assist in planning, setting up, and executing webinars, ensuring seamless audience engagement
• Manage and update company newsletters, website content, and communications to enhance brand visibility and engagement
• Regularly update and maintain the company website

Preferred Qualifications

Prior experience with GoogleAds

Benefits

• Competitive salary: $90,000 - $100,000
• Equity compensation package
• Flexible vacation policy – take the time you need to recharge
• Comprehensive health, vision & dental insurance
• $50 employer contribution to active HSA accounts
• 401k through Guideline
• Life insurance and AD&D
• Work entirely from the comfort of your own home
• Monthly $100 work from home expense stipend
• We provide the equipment needed for the role
• Opportunity for rapid career progression with plenty of room for personal growth!