Airalo is hiring a
Senior User Acquisition Manager

Summary

The job is for a Full-time User Acquisition Manager at Airalo, a remote-first position that offers benefits like health insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat, and other benefits. The role involves driving user acquisition strategy and execution on various channels, data analysis, campaign creation, optimization, budget management, and working closely with other departments.

Requirements

• Undergraduate degree in a related field
• 8+ years of experience in growth marketing (with a focus on user acquisition)
• Proven track record of successful SEM, GDN & Facebook campaigns
• Basic knowledge of partnerships and experience with working with influencers
• Basic knowledge of ASO, SEO, CRO, and online video platforms
• Understanding of digital marketing strategy
• Experience in data analysis on different platforms (e.g. Google Analytics)
• Experience in mobile analytics on different platforms (e.g. Firebase, Adjust)
• Perfect verbal and written communication skills in English

Responsibilities

• Fulfilling the quarterly strategy by owning tactics, campaigns, initiatives, and experiments for user acquisition
• Being creative and always thinking about unusual ways to grow and reach our OKRs
• Increasing the number of app installs, sign-ups, and revenue on a weekly and monthly basis
• Doing data analysis, user segmentation, and reporting
• Campaign creation, optimization, and budget management
• Generating ideas for new campaigns and assets, in line with our brand book
• Taking part in the whole growth experimentation cycle - from ideation through implementation and analysis
• Constantly learning new tools and being on top of the new channels to master
• Working closely with our Creative Designers on creatives
• Being creative, authentic, eloquent, and accurate with conversion copywriting
• Working closely with our Product and Support departments to gather insights from our users and suggest improvements

Preferred Qualifications

• Prior experience and training in neuromarketing
• Prior experience and training in statistics and data analysis
• Prior experience in mobile app marketing
• Graduate degree in a related field
• Certificates and courses in digital marketing and research methods
• Prior work experience in telecommunications

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination