Remote Senior User Acquisition Manager

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RateHawk

πŸ“Remote - Germany

Job highlights

Summary

We're seeking an experienced Senior User Acquisition Manager to develop lead generation strategies for B2B brands, test hypotheses, analyze customer acquisition funnels, and launch targeted advertising campaigns. The role requires fluency in English and offers flexible schedules, remote work opportunities, training programs, corporate benefits, and MyTime Day Off.

Requirements

  • Experience in B2B marketing
  • Solid track record of generating leads through different channels
  • Good grasp of B2B unit economics and LTV
  • Knowledge of A/B testing
  • Experience with targeted social media advertising (Facebook, LinkedIn)
  • Experience working with data on current clients: segmentation, enrichment, expansion (LAL), predictive audiences
  • Experience with lead generation through Facebook and/or LinkedIn
  • Use of tools for lead segmentation
  • Working with analytics systems (Google Analytics)

Responsibilities

  • Develop and implement lead generation strategies for B2B brands
  • Test hypotheses to increase landing page effectiveness
  • Test new lead generation mechanics
  • Analyze the customer acquisition funnel
  • Build an effective omni-channel registration funnel
  • Launch targeted advertising campaigns using 1st and 3rd party data

Benefits

  • Flexible schedules and opportunity to work remotely
  • Ambitious and supportive team who love what they do, appreciate each other, and grow together
  • Internal programs for adaptation and training, development of soft skills, and leadership abilities
  • Partial compensation for participating in external training and conferences
  • Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world
  • Corporate prices on hotels and travel services
  • MyTime Day Off - an extra non-working day without loss of compensation

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