Remote Senior User Acquisition Specialist

Summary

The job is for a Senior User Acquisition Specialist at Tala, a global technology company that provides financial services to underbanked people. The role involves data analytics, market intelligence, paid and organic user acquisition, and requires strong analytical skills, experience with SQL, data visualization tools, marketing analytical tools, MMPs, and fluency in Spanish and English.

Requirements

• Strong analytical and problem solving skills
• Experience in SQL and data visualization tools (e.g. Looker)
• Fluency in Spanish and English, alongside excellent communication and collaboration skills
• 3+ years of experience in data analytics and A/B testing
• 3+ years of experience in user acquisition or digital marketing

Responsibilities

• Data Analytics: Translate complex data into actionable insights, automate reporting and build dashboards to track key performance metrics like CPA, ROAS and LTV
• Market Intelligence: Analyze market trends, competitor strategies and consumer feedback to identify acquisition opportunities across various channels (e.g. Facebook Ads, Google Ads, organic search)
• Paid User Acquisition: Optimize paid advertising campaigns towards clear ROAS targets, manage ad creatives briefing and rotation, track KPIs, and collaborate with creative teams and agencies to drive user growth
• Organic User Acquisition: Improve organic visibility through App Store optimizations and other initiatives

Preferred Qualifications

• Experience with marketing analytical tools and MMPs (Google Analytics, Adjust) is a strong plus
• Prior experience with managing paid marketing campaigns or building analytics solutions for marketing teams is a strong plus