Senior Manager Growth Analytics

Summary

The job is for a Sr. Growth Analytics Manager in GOAT Group's Marketing team. The role involves leading the Growth Analytics team, strategizing growth opportunities, maintaining data models, creating dashboards, reporting, cross-functional collaboration, integrations, data mining, optimization, and A/B testing.

Requirements

• 6-8+ years of relevant experience
• 4+ years of experience with SQL
• 3+ years of quantitative or statistical analysis experience
• 2+ years of experience in marketing, advertising or growth, MarTech, or similar industries

Responsibilities

• Leadership: Build and lead a team of Growth Analysts to support the greater growth team, while strategically building relationships with these teams to improve our strategic initiatives through analytics
• Strategy: Partner with Performance + Product Marketing, CRM, SEO, and Core Analytics to understand their projects + roadmaps, and strategize growth opportunities and support tasks to fulfill their OKRs
• Modeling: Maintain and improve our current data models spanning across LTV, forecasting, CRM, attribution and more
• Dashboarding: Transform datasets using Excel - allowing stakeholders to easily slice and dice pivot tables, charts and dashboards. Build beautiful and insightful dashboards in our BI software, Sisense
• Reporting: Operate and streamline our reporting standards that are utilized by the growth team and executive team
• Cross-functional: As a shared service across GOAT Group, this role will need to function across different business units and teams. Organization is the key factor to success
• Integrations: As the most technically inclined person on the growth team you will lead and manage the marketing integrations (Google Tag Manager, mParticle, etc) with the Prod/Eng team
• Discovery: Mine data and analytics to gain a better understanding of user funnel and engagement behaviors, including impacts of current marketing strategies
• Optimization: Implement and analyze A/B or Multivariate Tests to provide in-depth insights to the marketing team on the test data and understanding of marketing drivers’ effects

Preferred Qualifications

• An analytical mindset, with advanced knowledge of Excel, SQL, third party analytics, and attribution platforms strongly preferred
• Strong data visualization skills
• Ability to effectively communicate data into insights and actions
• Familiar with marketing funnels, customer journeys and the economics of user acquisition and retention
• E-commerce and/or marketplace experience a huge plus (either in web or mobile)