Senior User Acquisition Manager

Summary

Join Palta's SIMPLE app team as a Senior User Acquisition Manager and play a key role in driving user growth. You will develop and execute paid user acquisition strategies across various channels, manage budgets, and collaborate with cross-functional teams. Leverage your expertise in digital marketing and data analysis to optimize campaigns and achieve key performance indicators. This role requires strong analytical skills, experience in managing user acquisition campaigns, and proficiency in various digital marketing channels. You will be responsible for reporting on campaign performance and providing actionable insights. The position offers a competitive salary, stock options, flexible work arrangements, and other benefits.

Requirements

• Proven track record of successfully managing user acquisition campaigns and driving significant growth in web and app platforms
• Strong analytical skills with experience in data-driven decision-making
• Expertise in digital marketing channels such as Meta, TikTok, Snapchat, Twitter, Reddit, Pinterest, Quora, etc
• Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer or similar platforms
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Ability to thrive in a fast-paced, dynamic startup environment

Responsibilities

• Develop and execute comprehensive user acquisition strategies for our web and app platforms, encompassing various paid social channels and partnerships
• Oversee and optimize user acquisition campaigns, monitor performance, and make data-driven decisions to achieve key performance indicators (KPIs) such as conversion rates, ROI, and user retention
• Manage the user acquisition budget efficiently, allocating resources across channels to maximize results and deliver strong ROI
• Conduct in-depth market research to identify emerging trends, competitor activities, and new opportunities to stay ahead of the curve
• Collaborate with the creative and content teams to ensure marketing assets are optimized for different acquisition channels and resonate with the target audience
• Utilize analytical tools and data insights to measure the effectiveness of campaigns, track user behavior, and identify areas for improvement
• Implement A/B testing methodologies to optimize ad creatives, landing pages, and other elements of the user acquisition funnel
• Develop targeted user segmentation strategies to personalize marketing messages and enhance user engagement
• Regularly report on campaign performance and provide actionable insights to management and stakeholders
• Stay up-to-date with industry best practices, trends, and new technologies to continually improve user acquisition efforts

Preferred Qualifications

Previous experience in a leadership or managerial role within user acquisition

Benefits

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product
• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options
• In-office, remote and hybrid work opportunities
• Relocation package (Cyprus) - optional
• The equipment whatever you need to be happy and productive
• A premium SIMPLE subscription
• 21 days annual leave, plus bank holidays (those observed where you live)
• Support to learn English, should you need (or want) to
• Flexible hours. We focus on your results, not how long you spend at your desk