Senior User Acquisition Manager

Summary

Join us while we're still small and benefit from our growth! We are seeking an experienced User Acquisition (UA) Manager with a strong background in leveraging Tiktok/Meta Ads advertising platform to drive app growth and user engagement. The ideal candidate will be a strategic thinker with a passion for health and well-being, and a proven track record of executing successful campaigns that resonate with audiences interested in skin care.

Requirements

• 4+ years proven experience in managing and scaling UA campaigns on Tiktok and Meta Ads, specifically for mobile apps in the health and fitness or related industries
• Experience with budgets starting from 500k monthly
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and project management skills
• Ability to work independently and in a team environment
• A results-oriented mindset with a focus on achieving ROI and growth targets
• In-depth knowledge of Tiktok Ads Manager advertising
• Launched projects from scratch to $30-60K+ ad spend per day (on Tiktok or Meta)
• Experience with A/B testing, audience segmentation, and retargeting strategies
• Proficiency in analytics tools (e.g., Google Analytics, Adjust, Appsflyer, or similar)
• Understanding of attribution modeling and mobile measurement partners (MMPs)
• Familiarity with creative best practices for social media ads
• English level - B2+

Responsibilities

• Develop and implement comprehensive UA strategies for Tiktok/Meta Ads to acquire high-quality users for the Lóvi app
• Efficiently managing a budget of $30-$60k daily
• Manage and optimize ad campaigns, including targeting, ad creative, bidding strategies, and budget allocation
• Analyze campaign performance data to identify trends, insights, and opportunities for improvement
• Collaborate with the creative team to develop compelling ad content that aligns with brand messaging and resonates with target audiences
• Work closely with cross-functional teams, including product, analytics, and marketing, to align UA efforts with overall business goals
• Manage relationships with external partners and vendors to maximize campaign effectiveness

Benefits

• A rare opportunity to launch a new big thing from scratch, not just continue some predecessors' work
• The co-founders have vast experience and accomplishments in the industry. Therefore, working with such people closely is a great way to learn; moreover, their references might become a game-changer for any further career prospects
• An opportunity to significantly change many people's lives by helping them achieve the appearance they want for themselves, richly increasing their life quality. We’re aiming at the whole worldwide market
• Being a crucial member of the growth team is an excellent way to obtain decent knowledge and hands-on experience in various topics, from ML to dermatology