Senior Web Strategy Manager

Abnormal Security Logo

Abnormal Security

πŸ’΅ $157k-$185k
πŸ“Remote - United States

Summary

Join Abnormal.ai as the Web Strategy Lead and become the architect of their website, a crucial digital asset in the AI-native cybersecurity solution. Develop and execute a comprehensive web strategy to drive demand generation, pipeline progression, and brand leadership. Define the long-term strategic roadmap, translating business objectives into a prioritized web experience roadmap. Own the end-to-end user journey, optimizing conversion rates, and building a testing and personalization framework. Partner with various teams to develop a content and SEO strategy, ensuring alignment with the buyer's journey. Analyze web data to derive strategic insights and drive actionable programs. Serve as the primary web strategy partner for key stakeholders, collaborating on campaign execution. Act as the guardian of the website's brand integrity and user experience.

Requirements

  • 8+ years of experience in web strategy, digital marketing, or a directly related UX/web optimization role
  • Proven experience in a B2B SaaS company is required; you must understand how to market and sell complex technical products to enterprise buyers
  • Demonstrated mastery of SEO and CRO: A track record of developing and executing strategies that measurably improve organic traffic and conversion rates (e.g., demo requests, content downloads, etc.)
  • Expertise in web analytics and testing platforms: Deep, hands-on experience with tools like Google Analytics, Google Tag Manager, Amplitude, Optimizely, or similar platforms to derive insights and drive decisions
  • Exceptional stakeholder management skills: Experience acting as a central point of contact, building consensus, and translating the needs of various teams (Demand Gen, Product Marketing, Sales) into a cohesive web strategy

Responsibilities

  • Develop and execute a comprehensive web strategy that transforms abnormal.ai into a primary driver of demand generation, pipeline progression, and brand leadership
  • Define the long-term strategic roadmap for the website
  • Translate top-level business objectives like "Drive Full Pipeline Execution" and "Transform our Demand Gen. pipeline" into a prioritized web experience roadmap
  • Own the end-to-end user journey on the website, identifying points of friction and opportunities for improvement
  • Develop and execute a CRO program with the goal of improving key conversion rates, addressing the slower GP-to-PoV progression identified in Q1
  • Build and manage a framework and strategy for testing and personalization through a digital experience platform such as Optimizely or Adobe Target
  • Partner with Revenue Marketing, Product Marketing, Brand and other Content teams to develop a web content strategy that aligns with the buyer's journey, from awareness to decision
  • Define and oversee the on-page and technical SEO strategy to increase organic visibility and attract our ideal customer profile (ICP)
  • Develop and manage a content governance model, including a process for regularly auditing, archiving, and decommissioning outdated pages and assets to prevent content sprawl and ensure a clean user experience
  • Analyze web data and user behavior to derive strategic insights, not just report on metrics. Answer "why" users are behaving a certain way and recommend actionable programs
  • Partner with Strategy and Analytics to define and operationalize Top-of-Funnel (TOFU) awareness and progression metrics, ensuring the insights drive strategic decisions
  • Serve as the primary web strategy partner for key stakeholders across Marketing (Demand Gen, PMM), Sales, and the broader GTM team
  • Collaborate on building a "Campaign in a Box" process to ensure consistent and effective web support for marketing campaigns
  • Act as the primary guardian of the website's brand integrity and user experience, establishing and enforcing Abnormal’s standards for UX/UI, messaging, and tone to ensure a cohesive and world-class digital presence

Preferred Qualifications

  • Experience in the cybersecurity industry
  • Hands-on experience with marketing automation platforms (like HubSpot or Marketo) and their integration with Salesforce
  • Experience managing external agencies and vendors to execute on the web roadmap
  • Familiarity with content governance models and preventing content sprawl on a growing website
  • A strong understanding of UX/UI principles and the ability to partner effectively with design and development teams

Benefits

  • Bonus
  • Restricted stock units (RSUs)
  • Benefits
  • Base salary range: $157,000 β€” $185,000 USD

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