SEO & Ads Manager

Summary

Join Clarifai, a leading AI platform, as an SEO & Ads Manager to boost brand visibility and generate sales leads. You will design and implement B2B demand generation programs, track key metrics, manage campaigns, and collaborate with the sales team. The role requires 6+ years of SaaS demand generation experience and strong knowledge of omnichannel tactics. Data-driven marketing experience and proficiency in tools like Google Analytics and Hubspot are essential. You will analyze campaign results, perform audits, and continually seek new methods to reach target audiences. This position offers the opportunity to contribute significantly to Clarifai's growth and success.

Requirements

• 6+ years of Saas demand generation experience with SMB, Mid-Market and Enterprise B2B accounts
• Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment
• Ability to juggle multiple cross-functional projects in a fast-paced, deadline-driven environment with strong attention to detail
• Data-driven marketing experience. Each program you run has clearly-defined success metrics
• Strong knowledge of omnichannel demand generation tactics (events marketing (physical and digital), SEO, social media marketing, email marketing) and lead conversion principles including various testing and user segmentation
• Experience running automation campaigns
• Fluency in Hubspot or Wordpress is preferred
• Experience with Google Analytics, Google Tag Manager
• Ability to communicate fluently in English

Responsibilities

• Design and implement B2B demand generation programs to achieve quarterly targets for leads and opportunities
• Establish, track, and drive actions to improve response rates, pipeline progression and return on effort for demand generation programs
• Responsible for key metrics across your programs
• Organize reports and dashboards to provide visibility; analyze and report on campaign results and KPIs
• Manage all aspects including researching target audiences, budgeting, list creation, tactic execution, results reporting, and return on investment
• Calibrate SEO and paid search campaigns
• Curate relevant collateral for campaign success
• Participate in creating content when necessary
• Incorporate constructive feedback from the Sales team including on collateral creation
• Work with team members to continually evaluate and assess new methods and opportunities to reach key personas
• Perform and document post mortem analyses at the conclusion of each campaign, deriving lessons learned on lead quality and quantity based on activities and messaging
• Annually perform a formal audit of all campaigns and their content to ensure that Clarifai continuously improves what content we are using/sharing

Preferred Qualifications

• Prior experience in a start-up, especially in a technology or SaaS start-up
• Prior experience at company using product led growth strategy
• History of progressively expanded responsibilities as a marketer
• You are excited to broaden your knowledge about new methods in marketing such as generative content
• Curious to learn, grow, and improve your skills as a marketer
• Personal pride in creating high quality programs
• Passionate about the success of your team
• Strong interpersonal, multi-tasking, project management and problem-solving skills
• Outstanding verbal and written communication skills, including presentation skills and copywriting
• Interest in Artificial Intelligence, Machine Learning and/or Computer Vision/NLP