Seo Manager

Summary

Join CookUnity's Business Team as a strategic and execution-focused SEO & Content Marketing Associate to drive organic growth. This role combines SEO expertise with content strategy and creation, managing technical, on-page, and off-page SEO while writing compelling content. You will collaborate with marketing, content, and sales teams to ensure all content supports SEO and conversion goals. Responsibilities include conducting SEO audits, optimizing site architecture, creating SEO-optimized content, building internal linking strategies, leading landing page development and A/B testing, and reporting on performance. The ideal candidate will possess strong SEO writing skills, proficiency in SEO tools, and experience in B2B or growth-focused roles. CookUnity offers a comprehensive benefits package including health insurance, 401k, stock options, performance bonuses, unlimited PTO, sabbatical leave, family leave, compassionate leave, CookUnity meal credits, wellness perks, and a personalized Spanish coach.

Requirements

• Proven experience in SEO/content roles, ideally B2B or growth-focused
• Strong SEO writing skills that drive conversions
• Skilled in technical, on-page/off-page SEO, and keyword planning
• Proficient with Ahrefs, GA, GSC, and A/B testing tools
• Experience managing or building landing pages (directly or via CMS)
• Strong content strategy and persona-based messaging

Responsibilities

• Conduct audits to uncover and resolve site or crawl issues
• Optimize site architecture, crawlability, and indexation
• Refine meta titles/descriptions (meals, services, case studies)
• Leverage Ahrefs, GSC, and GA for SEO analysis
• Write SEO-optimized content for landing pages, blogs, and key web assets
• Repurpose content for email, sales collateral, and campaigns by ICP
• Align content with sales messaging to drive conversions
• Create SEO briefs with keywords, structure, and optimization guidance
• Write persuasive LP content tailored to decision-makers
• Optimize existing content and metadata to match search intent
• Build effective internal linking strategies
• Manage scalable link-building and backlink profile quality
• Identify ranking opportunities via keyword research
• Maintain strategies for segments and business goals
• Track competitors and uncover content gaps
• Monitor keyword performance via dashboards
• Lead landing page development, layout, and content
• Run A/B tests on headlines, CTAs, and structures
• Use performance data to refine UX and SEO effectiveness
• Monitor SEO via GA, Ahrefs, GSC, and other tools
• Deliver insights, dashboards, and actionable recommendations
• Report on traffic, leads, and conversion impact

Benefits

• Health Insurance coverage
• 401k Plan
• Stock Options Plan granted on Day 1
• Eligible for a bi-annual performance bonus
• PTO policy and paid sick days / Unlimited PTO
• 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
• Compassionate Leave: 3-5 days each time the need arises
• A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
• Personalized Spanish coach