SEO Content Manager

Summary

The job is for an SEO Content Manager at Black & White Zebra, a fast-growing media tech company. The role involves developing and executing SEO strategies, keyword plans, internal linking plans, and content upgrades. The candidate should have 3-4 years of SEO experience, be proficient in using SEO tools like Ahrefs, SEMRush, Google Search Console, and have strong reporting skills.

Requirements

• 3 - 4+ years of SEO experience developing successful SEO editorial strategies as an SEO Specialist, SEO content strategist, or similar
• Proven success in driving significant organic traffic growth and achieving ambitious goals
• Be grounded in solid SEO content fundamentals and inherently know how each touchpoint impacts our search performance and business goals
• A propensity to innovate and create new ways to think about, and find, keyword topics
• Being adaptable and self-motivated
• An ability to creatively approach problem-solving
• Internal linking expertise and ideas on how to operationalize a framework at scale
• Have run and executed content cannibalization analysis
• Fluency with Ahrefs, SEMRush, Google Search Console, and any suite of tools required to get the job done
• Strong reporting skills with a visual reporting tool such as Looker Studio or similar
• A strong perspective on content and AI (and how that may impact a media publisher)
• Be comfortable distilling SEO concepts and advising senior editorial professionals

Responsibilities

• Meticulously plan and prioritize the cluster development for specific publications
• Develop, execute and map keyword plans for those clusters that map to our internal customer journeys
• Deep dive into research for keyword potential and business impact
• Create internal linking plans, map and track the implementation
• Identify content to upgrade and update on a monthly basis
• Monitor and critically analyze cluster performance using the results to inform the ongoing content strategy for specific publications
• Identify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization efforts
• Identify, evaluate, and advise on cannibalizing content on an ongoing basis
• Develop content structure, formats, best practice frameworks and guidelines to ensure streamlined, consistent and high-quality content creation
• Work with our Editorial team to provide guidance and support in sticking to the plan
• Give perspectives on improving and adding value to our content offering
• Proactively report and monitor SEO performance with actionable advice

Preferred Qualifications

• Experience working in SaaS SEO
• Experience in multi-language and global SEO tactics
• Excellent analytical skills and the ability to interpret data to drive content decisions and conversations

Benefits

• $90,000 - $110,000 a year (Canada) or $70,000 - $80,000 USD (US)
• Discretionary bonus
• Comprehensive benefits package