Black & White Zebra is hiring a
SEO Content Manager

Summary

The job is for an SEO Content Manager at Black & White Zebra, a fast-growing media tech company. The role involves developing and executing SEO strategies, keyword plans, internal linking plans, content upgrades, and more to drive organic traffic growth for the company's publications.

Requirements

• 3 - 4+ years of SEO experience developing successful SEO editorial strategies as an SEO Specialist, SEO content strategist, or similar
• Proven success in driving significant organic traffic growth and achieving ambitious goals
• Be grounded in solid SEO content fundamentals and inherently know how each touchpoint impacts our search performance and business goals
• A propensity to innovate and create new ways to think about, and find, keyword topics
• Being adaptable and self-motivated
• A master in prioritization and organization
• An ability to creatively approach problem-solving
• Internal linking expertise and ideas on how to operationalize a framework at scale
• Have run and executed content cannibalization analysis
• Fluency with Ahrefs, SEMRush, Google Search Console, and any suite of tools required to get the job done
• Strong reporting skills with a visual reporting tool such as Looker Studio or similar
• A strong perspective on content and AI (and how that may impact a media publisher)
• Be comfortable distilling SEO concepts and advising senior editorial professionals
• Bring new ideas: approaches, tools, websites, platforms for us to test and adopt
• Be comfortable understanding content performance (data) and bringing insights + actionable next steps

Responsibilities

• Meticulously plan and prioritize the cluster development for specific publications
• Develop, execute and map keyword plans for those clusters that map to our internal customer journeys
• Deep dive into research for keyword potential and business impact
• Create internal linking plans, map and track the implementation
• Identify content to upgrade and update on a monthly basis
• Monitor and critically analyze cluster performance using the results to inform the ongoing content strategy for specific publications
• Identify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization efforts
• Identify, evaluate, and advise on cannibalizing content on an ongoing basis
• Develop content structure, formats, best practice frameworks and guidelines to ensure streamlined, consistent and high-quality content creation
• Work with our Editorial team to provide guidance and support in sticking to the plan
• Give perspectives on improving and adding value to our content offering
• Proactively report and monitor SEO performance with actionable advice

Preferred Qualifications

• Experience working in SaaS SEO
• Experience in multi-language and global SEO tactics
• Excellent analytical skills and the ability to interpret data to drive content decisions and conversations
• Finger on the pulse of AI content and new tools arriving to market daily