SEO Specialist

Summary

Join our elite team as an SEO Specialist and contribute to the development of high-value backlinks and content. You will collaborate with creative professionals to brainstorm and execute innovative strategies. This role requires expertise in digital PR, backlinking, and SEO best practices. You will be responsible for developing and implementing backlink strategies, crafting compelling digital PR campaigns, optimizing content, and analyzing campaign performance. The ideal candidate possesses strong networking skills, attention to detail, and a proactive approach to growth opportunities. We offer a remote work environment, unlimited PTO, and comprehensive benefits.

Requirements

• 1-2+ years experience doing SEO work for in-house or an agency
• 2+ years of experience in linkbuilding and digital PR
• Expert knowledge in linkbuilding CRMs like Buzzstream or Pitchbox
• Expert knowledge of SEO tools like Ahrefs, SEMRush, and Google Search Console
• Expert knowledge of WordPress
• Desire to lead the linkbuilding strategy
• Excellent writing, editing, and proofreading skills
• Knowledge of building link-worthy content
• Knowledge of HTML and CSS
• Experience in the legal vertical
• SEO Certifications (Ahrefs, SEMrush, Google Analytics, Gotch Academy)

Responsibilities

• Develop effective backlink acquisition strategies to improve domain authority/organic rankings
• Execute link prospecting to secure high-quality, relevant backlinks from authoritative websites
• Monitor existing backlinks to ensure quality and relevance over time
• Analyze competitors' backlink profiles to identify opportunities for link-building campaigns
• Craft compelling Digital PR campaigns that align with the brand and resonate with our audience
• Maintain relationships with journalists, bloggers, and influencers to earn editorial placements
• Pitch creative/newsworthy content ideas to media outlets to generate earned media coverage
• Collaborate with the team to develop link-worthy assets (i.e. reports, infographics, etc.)
• Optimize existing content to improve our content’s ranking in search engines
• Build new, keyword-targeted copy content, as needed in WordPress
• Use SEO tools to identify search trends and key phrases
• Create custom graphics and enhance images for landing pages and blog posts
• Utilize On-page/technical SEO to maximize our copy’s reach (i.e. internal linking, metadata, etc.)
• Maintain editorial calendars to keep the team on track
• Report on the success of backlink and Digital PR campaigns, using tools like Ahrefs and SEMrush
• Provide insights/recommendations based on campaign performance to improve results
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices

Preferred Qualifications

Advanced technical SEO experience

Benefits

• Starting from $55,000
• Work remotely from home
• Unlimited PTO
• 3% match Simple IRA
• 100% health insurance (including fully employer-funded coverage)