SEO Specialist

Summary

Join WRS Health, a leading provider of cloud-based EMR and practice management solutions, as an SEO Specialist. You will be responsible for developing and executing SEO and SEM strategies, managing backlink analysis, optimizing search engine performance, and conducting competitive analysis. This role requires close collaboration with content, marketing, and web development teams to enhance search rankings and maximize website performance. You will analyze search engine performance, monitor competitor strategies, and generate performance reports. The position offers remote work and requires proficiency in various SEO tools and techniques. The ideal candidate possesses strong analytical and communication skills.

Requirements

• Proven years of experience in SEO, SEM, and search engine analytics
• Strong knowledge of Google Ads, Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.)
• Experience with backlink strategy development, link-building campaigns, and competitive analysis
• Proficiency in keyword research, on-page/off-page optimization, and technical SEO
• Strong analytical skills and ability to interpret SEO data to drive actionable insights
• Excellent communication and collaboration skills

Responsibilities

• Develop and implement SEO strategies to improve organic search rankings and website traffic
• Manage and optimize SEM campaigns (Google Ads, Bing Ads) to drive targeted traffic and improve conversion rates
• Conduct backlink audits, outreach, and link-building strategies to improve domain authority
• Perform keyword research and on-page optimization for content, metadata, and site structure
• Analyze search engine performance using Google Analytics, Google Search Console, and other SEO tools
• Monitor competitor SEO and SEM strategies, identifying opportunities for improvement
• Collaborate with content creators to ensure SEO best practices are implemented in blogs, landing pages, and website updates
• Conduct technical SEO audits, identifying and resolving issues related to site speed, indexing, and mobile optimization
• Generate SEO performance reports, tracking KPIs such as rankings, traffic, and conversion rates
• Stay up-to-date with SEO trends, Google algorithm updates, and best practices

Preferred Qualifications

Familiarity with HTML, CSS, and basic JavaScript for SEO purposes

Benefits

• Remote - Full time
• Hours: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST)